Join Celestial Seasonings 7th Annual B Strong Ride

Registration is now open for the seventh annual Celestial Seasonings® B Strong Ride cycling event presented by Flatirons Subaru and Mike Shaw Subaru. The ride takes place on Saturday, August 12th and funds a complete year of cancer care at Boulder Community Health Center for Integrative Care and also benefits the George Karl Foundation.

This year, B Strong Ride adds a fourth route option for cyclists – the Red Zinger 38 Loop, celebrating the legacy of the original Red Zinger Classic, which Celestial Seasonings debuted in 1975. The event now features four ride options starting and finishing at Celestial Seasonings in Boulder:

•Morning Thunder Mountain Loop: 69 miles through the mountains north and west of Boulder
•Red Zinger 38 Loop: 38 miles through beautiful ranches and farms north of Boulder
•Countryside Peach Passion Loop: 24 miles through rolling terrain north of Boulder
•Sleepytime Mini B: 1 mile loop on the Celestial Seasonings campus for children 10 and under

As in years past, B Strong Ride will also feature a post-ride party with outstanding food and an exceptional slate of live music at Celestial Seasonings throughout the day.

Event registration fees are $75 for adults (a $20 discount off the standard $95 fee for the first 100 riders to register) and $55 for students and riders under age 18. “Sleepytime Mini B” registration fee is $10. Fundraising for the event’s beneficiaries is encouraged but not required. To register or donate, visit

B Strong Ride has been an outstanding success, with more than 4,500 riders having raised over $2 million for local cancer charities to date.

“Celestial Seasonings is honored to be the title sponsor and host of this event that brings the community together and supports a cause that touches so many,” said Tim Collins Vice President of Marketing. “Supporting these two great local organizations is consistent with Celestial Seasonings long-standing mission to help people live healthier and happier lives.”

In addition to Celestial Seasonings®, Mike Shaw Subaru and Flatirons Subaru, B Strong Ride is also supported by a number of local and national sponsors, including:

Platinum Sponsors:
The Caruso Foundation, Rocky Mountain Cancer Centers, Tebo Properties

Additional Sponsors:
Dream Finders Homes, Mateo, MBS Capital Markets, Oracle Data Cloud, Oskar Blues, PanTheryx, Ted’s Montana Grill

Altitude, Auto Trader, Bicycle Village, Comcast, Daily Camera, KBCO Radio, KOA, Rush Bowls, Spectranetics, Stadium Medical, Sterling Rice Group, Subaru, Vasu Skin Solutions, Zayo

Crestone Capital Advisors, Pandora, Panera Bread, Security Service Federal Credit Union, Zoll

Several Hain Celestial brands also provide support, including:
Dream®, Empire® Kosher, The Greek Gods®, MaraNatha®, Plainville Farms®, Rudi’s Organic Bakery®, Sensible Portions® and Spectrum Essentials®

Bicycle repair service during the ride is provided by five local bicycle shops:
Bicycle Village, Boulder Cycle Sport, LTD Cycleworx, Wheat Ridge Cyclery, Cenna’s Custom Cycles