@SummerBreak, the Original Social Media-Fueled Teen Reality Series, Debuts Season 5 June 25 with AT&T Hello Lab
Real-time reality series and original YouTube franchise, @SummerBreak, returns for a fifth season with a diverse cast of Los Angeles high school juniors and seniors ready for a summer fueled by creative passions, friendship, college prep, and endless adventure. The social media-driven reality series follows 12 teens and their dreams, stakes, and heartbreaks.
The new season launches June 25 with episodes every Sunday, Tuesday, and Thursday through the end of summer.
@SummerBreak is part of AT&T Hello Lab, a collection of original entertainment created by, for and with Millennial and Gen Z audiences.
Fans can expect to follow and engage with more personal and purposeful content than ever before, as the cast is shooting much more of this season themselves. The series will follow a relatable cast with high aspirations and commitment to social good, including:
- Nastasya Generalova, a gymnast, on her journey as she trains for a spot in the 2020 Olympics;
- Amindi Frost, a singer/songwriter working on her debut EP, coming off the success of her first single, “Pine & Ginger“
- Harlan Holdman-Belsma, an artist and illustrator looking to focus on his art before heading to college, also the lead singer and guitarist for The Pavement, a Santa Monica local psychedelic, funk, rock band;
- Isaiah Wood, an out-and-proud junior and advocate for the LGBTQ community
“This demographic is ever changing. Their value systems, their aspirations, their political agendas are all rapidly evolving. And @SummerBreak as a franchise has always intended to reflect youth culture by putting the story in their hands. This year, for the fifth season, we found an engaging and dynamic group who are changing their communities and chasing creative passions in ways that we hope inspire this audience unlike any year before,” says Billy Parks, EVP of Otter Media creator and EP of @SummerBreak.
Fullscreen is a streaming over-the-top (OTT, or over-the-internet) service of Otter Media, AT&T’s* joint venture with the Chernin Group.
“When AT&T first debuted @SummerBreak five years ago we knew we’d found something special,” said Valerie Vargas, senior vice president – advertising and Creator Lab, AT&T. “Every year the cast wows us with their openness and authenticity in a way that helps other teens connect with each other and feel like they’re understood.”
Fans can follow the cast in real-time on the @SummerBreak Instagram and Snapchat, as well as on group text platform, Public. The show will also publish regular content on Tumblr, YouTube, Facebook, Twitter, and Giphy, and as the season progresses, Musical.ly.
YouTube and Facebook will continue to be distribution platforms for @SummerBreak, which will also be available on DIRECTV NOW in fall 2017.