7-Eleven®, Trolli Have ‘Sloth’ Their Minds
7-Eleven, Inc. and Ferrara Candy Company’s Trolli brand are at it again with another Weirdly Awesome collaboration – this time featuring (slow clap) sloths, an exclusive Slurpee® flavor, Weirdly Awesome straws and a FREE offer.
The world’s largest convenience retailer is introducing the first ever Trolli-branded Slurpee flavor – Pineapple Lime – and exclusive to 7-Eleven, Trolli Sour Brite Sloths gummy candy. Why? Because customers love to mix their favorite fruity candy with their favorite Slurpee drinks! The Trolli-branded Slurpee in Pineapple Lime takes that experience to the next level. In a nod to Trolli’s popular Sour Brite Crawlers, four Weirdly Awesome Slurpee straws will also be available for purchase in select stores.
Use the Weirdly Awesome Slurpee straws to create a crawlers mustache and goatee or perform magic with the help of a few crawlers, all while sipping on the new Pineapple Lime Slurpee. Slurpee- and candy-lovers who purchase a straw for $1.99 will receive a FREE package of Trolli 2-ounce candy. Suggested retail price for a standard package of candy is $1.39.
“Trolli is thrilled to be collaborating with 7-Eleven to combine the most Weirdly Awesome animal in the world with Trolli’s perfect combination of sweet and sour candy, delivering a one-of-a-kind Slurpee experience,” said Jill Manchester, senior vice president of Marketing and Brand Innovation, Ferrara Candy Company. “In our Weirdly Slothsome world, Sour Brite Sloths love Slurpee drinks, especially our new lip-smacking Pineapple Lime flavor. Throughout March and April, keep an eye out for slow-crawling social content, sweet product giveaways and mega-chill spring break activities.”
Trolli Sour Brite Sloths candy, Pineapple Lime Slurpee drinks and Weirdly Awesome straws are available exclusively at participating 7-Eleven® stores for a limited time or while supplies last.
“People can’t get enough of this slow little guy,” said Laura Gordon, 7-Eleven vice president of Marketing and Brand Innovation. “Slurpee season is the time of year when people love to chill out with their favorite Slurpee drink and hang with friends. There’s no animal more chill, or who knows more about hanging out, than a sloth. The Trolli Slurpee collaboration is a great way to say goodbye to winter and kick off BevFest™, a celebration of 7-Eleven and all its beverages.”
With spring break around the corner, the Trolli Slurpee truck will be popping up in popular beach destinations including Panama City, Daytona Beach and South Padre Island, handing out free Trolli Pineapple Lime Slurpee drinks and swag. Spring-breakers can check out 7-Eleven, Slurpee and Trolli social channels for additional dates, places and more.
BevFest is billed as “The Ultimate Festival for the Thirsty” celebrating the exclusive flavors and beverage varieties that can only be found at 7-Eleven. Customers have unlimited beverage possibilities, including a cup of hot, fresh-brewed coffee, Big Gulp® drinks, unique 7-Select™ teas, juices and iced cappuccino flavors and more!