On The Border® Nacho Cheese and Zesty Ranch flavored tortilla chips

by ·

Truco Enterprises announced today the official launch of the new On The Border® Nacho Cheese and Zesty Ranch flavored tortilla chip products. The products are already available on shelves at several retailers. “As the fastest growing national unflavored tortilla chip brand, according to IRI data for multi-outlet retail for the 52 weeks through February 9, 2017, we are excited to expand our tortilla chips into cheese and ranch flavors. These two flavors represent the largest flavored segments in tortilla chips, and the cheese and ranch segments are growing faster than the overall tortilla chip market,” said Mel Deane, CEO of Truco.

As stated in the February 2017 Chips and Dips category report issued by the Mintel Group, On the Border tortilla chip sales have grown 162% in aggregate since 2011 and continue to outpace tortilla chip category growth year after year. “This next evolution in our chip portfolio of products allows consumers to enjoy the On The Border chips they love in their favorite flavors. Additionally, we are offering these great flavors in take-home and immediate consumption package sizes, which expands the selection of offerings to our current retailers and consumers and also introduces the opportunity for consumers to find our products in the convenience channel,” said Mel Deane.

This new product launch and expansion into the convenience channel comes on the heels of industry recognitions for Truco’s On The Border chips and dips. In October, Truco’s products were recognized as the #2 new food products in the Top 10 Products at the National Association of Convenience (NACs) show. Of the more than 330 new and innovative products displayed at the show held in Atlanta, Truco’s products were one of only three food products ranked in the Top 10 by visitors to the Preview Room. Additionally, in February, Truco was cited as a Key Player in the category in Mintel’s report, which states, “Among the most successful mid-tier brands in the category is On The Border.”

“We are extremely pleased with retailer reception of our On The Border Nacho Cheese and Zesty Ranch products and look forward to expanding our distribution of these new products across the grocery, convenience and mass channels in the coming months,” said Tim Byrd, SVP Sales at Truco.

More Lifestyle News:

  1. Philadelphia Introduces Two New Exciting Ways To Enjoy Cream Cheese Philadelphia Cream Cheese goes beyond your morning bagel with the release of two new products: Cheesecake Cups and Bagel Chips & Cream Cheese Dips. Made with real ingredients, including fresh milk and real cream, Cheesecake Cups satisfy desires for a...
  2. Yasso® Frozen Greek Yogurt Unveils First Of Its Kind Sandwich Format And New Flavors Yasso Frozen Greek Yogurt, one of the fastest growing dessert brands in the country, has introduced new innovations for 2017 that will make everyday indulgence undeniable for consumers everywhere. Today, Yasso announces a first of its kind sandwich format in...
  3. Texas Trash Dip Recipe Texas Trash Dip 1 package (8 ounces) cream cheese 1 cup sour cream 2 cans (16 ounces each) refried beans 1 can (4 1/2 ounces) chopped green chilies, drained 1 package McCormick Taco Seasoning Mix 4 cups shredded Mexican cheese...
  4. Bold, fruit-flavored cheese for kids baffles parents, wins the hearts of picky eaters everywhere Moo-ove over processed snacks and sugary treats – snack cheese just got a sweet makeover. Cow Candy® combines the whimsy of the candy aisle with the nutritious goodness of Wisconsin cheese. The new fruit-flavored Monterey Jack cheese is packed with...
  5. The Melting Pot Celebrates National Cheese Fondue Day with World Champion Cheese The Melting Pot Restaurants, Inc., the world’s premier fondue restaurant, is celebrating National Cheese Fondue Day by offering guests the taste of victory with the fondue debut of the 2016 World Champion Roth® Grand Cru® Surchoix cheese. On April 11,...
  6. Cracker Barrel Cheese Introduces Oven Baked Macaroni & Cheese Dinner Cracker Barrel Cheese is elevating everyone’s favorite comfort food with New Cracker Barrel Oven Baked Macaroni & Cheese. This just-like-homemade product comes complete with large ridged noodles, flavorful seasonings, toasted breadcrumbs and sharp and bold Cracker Barrel Cheese. Cracker Barrel...
  7. “Old Speckled Hen” Awards Shakespeare Pub and Grille as Best Fish and Chips In U.S. Shakespeare Pub and Grille of San Diego, California has been named the winner of the 2017 Best Fish and Chips in the U.S. contest. Hosted by “Old Speckled Hen”, the UK’s number one premium English Ale, the contest began last...
  8. MLB-themed Extra Strength Apple Pie Flavored 5-hour ENERGY® Living Essentials, LLC, the makers of 5-hour ENERGY® shots, today announced that it is now an official partner of the 2017 and 2018 MLB All-Star Games. To celebrate the partnership, the company has released a new flavor – Apple Pie...
  9. Taco Bell Sets Release Date For Nacho Fries – They’re $1 From the menu brand who brought you the Naked Chicken Chalupa and Crunchwrap Supreme, comes Nacho Fries, set to make their debut in restaurants nationwide for just $1. The most-anticipated menu item release of the year will be available crisped...
  10. Taco Bell’s Nacho Fries Premiere On Menus Nationwide For $1 Live Más productions presents Nacho Fries, one of the most highly-anticipated menu items in Taco Bell history, debuting in restaurants nationwide. Taco Bell’s take on fries is a departure from competitor’s offerings when it comes to both flavor and cost,...