Carolina Global Brewing Launches All-Natural Ready-To-Drink Adult Beverage: JUICEBAR COCKTAILS
Carolina Global Brewing announced today the launch of their new all-natural flavored malt beverage product line: JUICEBAR COCKTAILS. Initial flavor offerings combine fruits, vegetables and herbs into a cocktail blend: Carrot Aloe Mango 4.9% alc/vol, and Pineapple Lime with Cilantro 4.7% alc/vol – in 6-packs of 12 oz cans with suggested retail price between $9.99 and $10.99.
Market launches include placement in major retailers Whole Foods, Walmart, Fresh Market, Sprouts and Harris Teeter.
Distribution starts May 2017, in Massachusetts, Connecticut, Rhode Island, Minnesota, New Jersey, and Georgia.
Retailers and markets were selected based on attractive market demographics for the growing number of health-conscious ready-to-drink (RTD) consumers.
“JUICEBAR COCKTAILS is our version of ‘clean and green’ cocktails with all natural ingredients that you’ll find at your local smoothie or juice bar. Fruit and vegetable juices, natural herbs and spices, lightly sweetened with natural sugar, and mixed with tasteless malt alcohol,” says co-founder Brian Myers.
This is Carolina Global Brewing’s second brand series in the RTD segment, the follow-up to their regional hit: Happy Juice.
“Our distribution and retail partners agree that the ‘greenification’ of non-alcoholic beverages is lacking in RTDs. There’s room for all-natural brands like JUICEBAR COCKTAILS to gain market share. We made a great product with no artificial ingredients and our partners are excited to get it to market,” says co-founder Samuel Wilson.
“Ironically, even with all the new brands and flavor offerings, the category is still in need of a serious shot in the arm. Consumers enjoy a growing selection of green all-natural products everywhere in the store except RTDs. They’re looking for more all-natural offerings that still taste great and fit into the ethos of a healthy lifestyle. I know this because I’m that customer as well. We’re excited to work with retail buyers who celebrate the idea of change and see the enormous opportunity that JUICEBAR COCKTAILS provides to a growing customer segment,” says co-founder DeAnthony Hill.
JUICEBAR COCKTAILS rolls out May 1, 2017.