Kenny Chesney’s Blue Chair Bay Premium Rum Launches Contest Allowing One Lucky Winner To “Take A Year Off”
Blue Chair Bay Rum is allowing followers to explore the question that floats through many minds across the country, “what would you do with a year off?” by giving one dedicated supporter the chance to uphold the vacation spirit of Kenny Chesney’s premium rum line.
The “Take A Year Off” contest, announced by a video from Chesney, is underway and will run until Sept. 30. The contest will award one winner a grand-prize of enough cash to take an entire year off of work to vacation and enjoy life without the daily pressures at work. An expert panel, including the editors of Rolling Stone Magazine and Parade Magazine, will pick the the prizewinner who will receive $50,000 cash — the U.S. median annual salary.
To be considered, entrants must:
- Visit bluechairbayrum.com/yearoff.
- Submit a 200-word (maximum) creative short essay on how they would spend their year off.
- Enter the unique bottle code printed on the back of their bottle of Blue Chair Bay Rum. (Helpful hint: it’s the set of numbers and letters printed in black ink at the bottom of the bottle).
- Wait for the announcement of the winner on November 5, 2017
The Blue Chair Bay premium-blended rum line, founded in 2013, celebrates the beaches of the Caribbean that are central to singer-songwriter Kenny Chesney’s island life. Its flavors, like coconut, banana, and vanilla, remind Blue Chair Bay drinkers of the taste of beach vacations past, present, and future. It is in that spirit of freedom from day-to-day commitments and the joy of the company of good friends that Blue Chair Bay created this contest that invites its audience to imagine their best life. More appealing yet, it provides the winner the cash to enjoy that life for an aspirational “year off.”
In Spring 2017, Blue Chair Bay introduced a new product, Key Lime Rum Cream, with a unique flavor profile: fresh key lime and buttery notes and a graham cracker finish. Other varieties of Blue Chair Bay’s award-winning rum creams include Coconut Spiced and Banana.