Lay’s – America’s Favorite Potato Chip – Launch Poppables

It’s time to pop, pop, pop it! Lay’s, America’s favorite potato chip and one of the marquee brands from PepsiCo’s Frito-Lay division, is giving consumers something new to enjoy. Surprise – it’s not a potato chip!

Poppables – a new, delicious, multi-dimensional, light-textured potato snack – is packed with flavor and fun to eat. To launch the latest innovation from Lay’s, Poppables hosted an exclusive event at Dylan’s Candy Bar in New York City last night to celebrate all things that pop – including the most famous pop dance moves.

Actor, creative director and choreographer Beau Casper Smart shared an intimate look at the most iconic dance moves in pop culture, leaving guests equipped to pop it on the dance floor, in the car or in their very own homes.

“Poppables is more than just a delicious snack; it’s about reminding our fans to enjoy lighthearted and fun moments,” said Sarah Guzman, senior director of marketing, Frito-Lay North America. “From snack breaks at the office to dance parties in the living room, Poppables is the perfect pairing for all our fans’ pop-worthy moments.”

Poppables flavors include White Cheddar and Sea Salt and are now available nationwide in 5 oz. bags for a suggested retail price of $3.29 each and 2 oz. bags for a suggested retail price of $1.69.