Rita’s Italian Ice Celebrates with its 25th Annual Free Italian Ice Giveaway and the Return of PEEPS® Italian Ice

Rita’s Italian Ice celebrates the 25th anniversary of the beloved First Day of Spring Free Italian Ice Giveaway, and in its honor, welcomes back another springtime favorite, PEEPS® Italian Ice. As part of the annual tradition, guests can enjoy a free Italian Ice in a limited-edition First Day of Spring cup at all locations across the country.

“At Rita’s, we believe it’s important to celebrate the everyday moments that make life special – from good grades on tests to job promotions, hitting the homerun in the little league game to a perfect pirouette in a ballet recital,” said Mike Lorelli, CEO of Rita’s Italian Ice. “And while we believe all those tiny moments deserve sweet celebrations here at Rita’s, the First Day of Spring celebration holds a special place in the hearts of Rita’s treat teams everywhere.” Phyllis Levy, SVP and CMO at Rita’s Italian Ice adds, “As we’ve marked the change in seasons from winter to spring by giving away free Italian Ice for the past 25 years, we’ve given away millions of cups of Italian Ice to guests all across the country over the course of our annual springtime celebration, and we view that as just the beginning.”

More Reason to Celebrate
Not only will Rita’s fans get to enjoy a free Italian Ice this year, but PEEPS® Italian Ice will also be available at select stores nationwide on the First Day of Spring and at all Rita’s locations for a limited time only beginning on March 27. This mouth-watering combination, which has the same great taste as the iconic springtime candy, will mark the start of a tasty treat season to come, which will include TWIZZLERS® Italian Ice and HAWAIIAN PUNCH® Italian Ice. Rita’s also offers a new Stuffed Blendini®, which allows guests to “stuff” Hot Fudge, Hot Caramel, Strawberry Sauce or Peanut Butter in the center of the treat for a new twist on the classic.