Tory Burch Launches First Hybrid Smartwatch For Holiday 2017

Tory Burch is proud to introduce its first line of smartwatches for Holiday 2017. The new line further extends the brand’s collection of timepieces, which launched in Fall 2014.

The new line is based on THE COLLINS —a clean-lined, menswear-inspired design that is one of the brand’s bestselling watches. It will be available in four distinct styles including a navy perforated leather strap with pops of red; a grosgrain fabric strap in a classic navy and ivory color combination; and gold-tone bracelets with toprings in orange or navy.

The Tory Burch Collins hybrid smartwatch is the ultimate convergence of Tory Burch design and wearable technology, bringing together the elegance and simplicity of an analog watch with the capabilities of a world-class activity tracker. With the ability to sync to a smartphone via Bluetooth® and a dedicated app, compatible with iPhone® and Android™ phones, the new line offers the following features:

•Precision timekeeping: automatically changes time zones when you’re traveling
•Second time zone: easily and accurately converts the hour
•Notification technology: discreetly indicates when you have a phone call, text or email
•Activity tracking: automatically tracks and monitors daily activities, including custom goals
•Sleep tracking: tracks the length and quality of sleep with the Tory Burch Collins hybrid smartwatch app
•Link Technology: allows you to seamlessly connect with your smartphone to access and control your music as well as take photos wirelessly; enables you to find your phone with the tap of a button
•No charging: coin cell batteries enable extended use without the need to recharge

The Tory Burch Collins hybrid smartwatch line will be available in select Tory Burch boutiques, on and at select department stores beginning Holiday 2017.