Fossil Group Reimagines the Watch
Fossil Group will launch more than 300 connected watch styles across 14 brands in 2017, the company announced today. From slimmer and smaller hybrid smartwatches to full-round touchscreen smartwatches with custom AMOLED displays and branded micro-apps, this unprecedented portfolio of fashion-first tech accessories makes one thing clear: By reimagining the watch experience, Fossil Group has, quite simply, reinvented the watch.
“Many of our brands that first entered the wearables space less than a year ago are now branching out with new styles, colors and types of wearables, all showcasing the perfect fusion of fashion and technology,” said Greg McKelvey, chief strategy and digital officer, Fossil Group. “Our unrivaled speed to market is only possible through our relentless investments in innovation, our unmatched scale and operational capabilities, and our strong partnerships with the world’s most admired fashion brands.”
“This explosion of new styles is further proof that the entire purpose of the watch is changing,” McKelvey added. “Our customers are no longer wearing a watch simply to tell time, they are wearing it to stay connected to the people and activities they care about most while remaining fashionably on-point. We’re thrilled to offer them so many ways to maintain those connections, and to do it with beauty and uncompromised style.”
Since launching its first smartwatch in Fall 2015, Fossil Group has brought to market more than 150 touchscreen smartwatches, hybrid smartwatches and activity trackers throughout 40 countries and in 20 languages for brands including Chaps, Diesel, Emporio Armani, Armani Exchange, Fossil, kate spade new york, Michael Kors, Misfit and Skagen. New Fossil Group brands entering the wearables space in 2017 include DKNY, Marc Jacobs, MICHELE, Relic and Tory Burch.
Here are highlights of the new Fossil Group styles:
•Hybrid Smartwatches: Fossil Group’s line-up of 2017 hybrid smartwatches – connected watches with discreet notifications and activity tracking that look like traditional watches – are now slimmer, sleeker and smarter. With new design variations and more functional side-button pushers that can be assigned to specific tasks (such as, “ring your phone,” take a selfie, track a goal or control music), the hybrid smartwatch is increasingly versatile and customizable. ◦DKNY – New to the wearables space, introducing the DKNY MINUTE hybrid smartwatch collection (Holiday 2017)
◦Marc Jacobs – New to the wearables space, introducing the Riley hybrid smartwatch (Fall 2017)
◦MICHELE – New to the wearables space, introducing the MICHELE Connected hybrid smartwatch collection (Holiday 2017)
◦Relic – New to the wearables space, introducing the Duncan men’s hybrid smartwatch collection and the Eliza women’s hybrid smartwatch collection (Fall 2017)
◦Tory Burch – New to the wearables space, introducing The Collins hybrid smartwatch (Holiday 2017)
◦Armani Exchange – Armani Exchange Connected line of hybrid smartwatches extends its collection to include two new colorways of the silicone style (Fall 2017) and will introduce five dress styles (Holiday 2017)
◦Chaps – Chaps Connected line of hybrid smartwatches will include new colorways (Fall 2017)
◦Diesel – Diesel On collection of hybrid smartwatches will include new colorways and a new platform based on the popular Mega Chief (Fall 2017)
◦Emporio Armani – Emporio Armani Connected line of hybrid smartwatches will include new platforms and new colorways (Fall 2017)
◦Fossil – Q Accomplice and Q Activist are the slimmest designed Fossil Q hybrid smartwatch cases to date and feature customizable pushers (Summer/Fall 2017)
◦kate spade new york – An update to the bestselling traditional watch, the new Holland hybrid smartwatch has an even more feminine look, complete with star detailing and sparkling pave stones (Fall 2017)
◦Misfit – Four new colorways will join the Phase hybrid smartwatch collection (April 2017)
◦Michael Kors – Michael Kors Access will expand its collection of hybrid smartwatches by offering two new colorways for ladies (Fall 2017) and new colorways and platforms for men (Holiday 2017)
◦Skagen – 19 new styles and four new platforms set to launch throughout 2017, including Jorn (men’s), Hald (women’s), Signatur (men’s) and Signatur t-bar (women’s), representing the slimmest wearables the brand has released to date
“As an innovator in the fashion watch space, we knew that Fossil Group had the ability to launch a new category of watches that would be extremely relevant to a new generation of watch wearers,” says Steve Evans, executive vice president, Fossil Brand. “We pride ourselves as being ‘watch geeks’ and became obsessed with transforming the watch category as it stands. We knew there was a need for an evolution, and we felt that no other company in the industry could surpass our commitment and ability to revolutionize the watch space. We are confident that the launch of hybrid smartwatches across multiple brands this year will be a transformative moment in the watch industry, and we look forward to exciting and educating customers globally that Fossil Group has a (smart) watch for every wrist.”
•Touchscreen Smartwatches: Fossil Group’s new 2017 touchscreen smartwatches, compatible with both iOS® and Android™ phones, are powered by Android Wear™ 2.0, Google’s smart watch platform and a Qualcomm® Snapdragon Wear™ 2100 processor. They feature one-of-a-kind, full-AMOLED, high-resolution screens that preserve the integrity of sophisticated watch design while enabling crystal clear illumination. Customers will personalize the watch faces by choosing from millions of branded dial designs developed and programmed by Fossil Group. In addition, Android Wear™ 2.0 allows users to customize key information to appear on their watch face, create shortcuts to play music, call a car or monitor activity goals. Additionally, user’s third-party apps can be downloaded through the on-watch Google Play™ Store.
◦Diesel – Diesel On will include its first touchscreen smartwatch available in five outsized styles (Holiday 2017)
◦Emporio Armani – Emporio Armani Connected will include its first touchscreen smartwatch (Beginning September 2017)
◦Fossil – Q Venture and Q Explorist are the brand’s slimmest, most feature-packed touchscreen smartwatches to date (Fall 2017)
◦Michael Kors – Michael Kors Access Sofie and Michael Kors Access Grayson are two new introductions to the touchscreen smartwatch collection (Fall 2017)
◦Misfit – Misfit Vapor is powered by Android Wear™ 2.0 and includes heart rate monitoring, GPS, standalone music functionality, and is swimproof to 5ATM (Late-Summer 2017)
“Our new touchscreen smartwatches are better in every way – from the screen resolution and fast, wireless charging to the case size and branded micro-apps,” said Eric Anderson, executive vice president of Portfolio Brands, Fossil Group. “And, while 2016 was a banner year for our smartwatch innovation and introductions, the tangible results of Fossil Group’s innovation are creating tremendous opportunity for our wearables in 2017.”
•Touchscreen Smartwatch Micro-apps: Branded smartwatch micro-apps – custom apps designed with each brand’s smartwatch customer in mind and without the need to be tethered to a smartphone – will be rolled out with each brand’s new touchscreen smartwatch. Enabled by Android Wear™ 2.0 and built by Fossil Group’s internal software development team, each micro-app for Fossil, Michael Kors, Emporio Armani and Misfit Vapor touchscreen smartwatches will offer unique functionalities in line with the brands’ DNA and target consumer in mind. For example, the Michael Kors Access “My Social” micro-app will allow the customer to use a photo from his/her Instagram as the touchscreen smartwatch dial background.
“Fossil Group is uniquely positioned to succeed. We bring the rich history in fashion, portfolio of brands, design prowess and sophisticated software development that’s required to drive strong sales in this competitive market,” said McKelvey.