World Kitchen Serves Up Multiple Innovations For Its Iconic Brands In 2017
World Kitchen, the company behind well-known housewares brands such as Pyrex®, REVERE®, Chicago Cutlery®, Corelle®, CorningWare®, Snapware® and Baker’s Secret®, is previewing its newest product launches at the International Home + Housewares Show in Chicago. The collections not only pay homage to the company’s history as a leading manufacturer of cookware, bakeware, storage, cutlery and dinnerware brands, but also deliver on-trend solutions for the ever-changing consumer demands in the home and kitchen space.
“We know today’s cook wants functional, highly-designed cookware that is affordable and beautiful – in short, they want it all,” said Kris Malkoski, President Global Business and Chief Commercial Officer at World Kitchen, LLC. “With these attributes in mind, we’re proud to launch new offerings for our iconic and well-loved brands such as Pyrex and REVERE that deliver the innovation, quality and affordability that many have come to know and trust from World Kitchen.”
New for 2017:
Chicago Cutlery® Series Line Sandwich Hero™ Knife
The future of housewares is clever products: multi-functional, all-in-one gadgets that save space in kitchen drawers and make lives easier. The new Chicago Cutlery Series Line Collection will feature a Sandwich Hero™ Knife that does it all. This knife has a jar-friendly profile to scrape up the bottom and spread your favorite condiments – from sticky peanut butter, to mayo and mustard – along with an open blade for seamless cheese cutting and a serrated edge for easy bread and tomato slicing – all in one. Available now, the Sandwich Hero Knife has a patented pinch grip that gives sandwich lovers more control and precision to whip up their favorite recipes like a pro. The full Series Line Collection – which will roll out in the fall – comes equipped with both classic and artisan blade offerings, along with different handle material options like soft grip, dual material and beechwood to complement any kitchen design.
Essential pieces like mixing bowls and pie plates are now playing multiple roles: prep, cook, serve, and also functioning as display pieces as people opt for renewed ways to style and organize their cookware and dishwarei. The Pyrex Watercolor Collection blends together artistry and craftsmanship with vivid, blue swirls to turn everyday essentials into works of art. Each piece is one-of-a-kind, helping to perfect that Instagram ‘shelfie’.
REVERE® Makes Its Return
The craze of copper continues to rise since its reintroduction into kitchens along with a host of other subtle metallic finishes: according to Pinterest’s 100 Official 2017 Trend Reportii, the metallic trend has seen a 90 percent increase this past year. Fans of copper can now find it in an affordable and high-quality form. REVERE Cookware has relaunched with the new Copper Confidence Core™ – an “even heating” spin on its famous copper bottom surface along with innovative features like Nest&Protect™ featuring patent-pending interlocking handles that nest together and allow the pans to virtually “float” so that they don’t touch, creating less chances for scratching during storage. Additional features include induction technology compatibility, updates to its original Bakelite handles that stay cool, and laser-engraved easy-reference measurement marks.