Amazon and Whole Foods Market Will Work Together to Make High-Quality, Natural and Organic Food Affordable for Everyone

by · Published · Updated

Amazon and Whole Foods Market today announced that Amazon’s acquisition of Whole Foods Market will close on Monday August 28, 2017, and the two companies will together pursue the vision of making Whole Foods Market’s high-quality, natural and organic food affordable for everyone. As a down payment on that vision, Whole Foods Market will offer lower prices starting Monday on a selection of best-selling grocery staples across its stores, with more to come.

In addition, Amazon and Whole Foods Market technology teams will begin to integrate Amazon Prime into the Whole Foods Market point-of-sale system, and when this work is complete, Prime members will receive special savings and in-store benefits. The two companies will invent in additional areas over time, including in merchandising and logistics, to enable lower prices for Whole Foods Market customers.

“We’re determined to make healthy and organic food affordable for everyone. Everybody should be able to eat Whole Foods Market quality – we will lower prices without compromising Whole Foods Market’s long-held commitment to the highest standards,” said Jeff Wilke, CEO of Amazon Worldwide Consumer. “To get started, we’re going to lower prices beginning Monday on a selection of best-selling grocery staples, including Whole Trade organic bananas, responsibly-farmed salmon, organic large brown eggs, animal-welfare-rated 85% lean ground beef, and more. And this is just the beginning – we will make Amazon Prime the customer rewards program at Whole Foods Market and continuously lower prices as we invent together. There is significant work and opportunity ahead, and we’re thrilled to get started.”

“It’s been our mission for 39 years at Whole Foods Market to bring the highest quality food to our customers,” said John Mackey, Whole Foods Market co-founder and CEO. “By working together with Amazon and integrating in several key areas, we can lower prices and double down on that mission and reach more people with Whole Foods Market’s high-quality, natural and organic food. As part of our commitment to quality, we’ll continue to expand our efforts to support and promote local products and suppliers. We can’t wait to start showing customers what’s possible when Whole Foods Market and Amazon innovate together.”

Here’s what will be new in Whole Foods Market stores on Monday and what customers can expect over time as the two companies integrate:

  • Starting Monday, Whole Foods Market will offer lower prices on a selection of best-selling staples across its stores, with much more to come. Customers will enjoy lower prices on products like Whole Trade bananas, organic avocados, organic large brown eggs, organic responsibly-farmed salmon and tilapia, organic baby kale and baby lettuce, animal-welfare-rated 85% lean ground beef, creamy and crunchy almond butter, organic Gala and Fuji apples, organic rotisserie chicken, 365 Everyday Value organic butter, and much more.
  • In the future, after certain technical integration work is complete, Amazon Prime will become Whole Foods Market’s customer rewards program, providing Prime members with special savings and other in-store benefits.
  • Whole Foods Market’s healthy and high-quality private label products—including 365 Everyday Value, Whole Foods Market, Whole Paws and Whole Catch—will be available through Amazon.com, AmazonFresh, Prime Pantry and Prime Now.
  • Amazon Lockers will be available in select Whole Foods Market stores. Customers can have products shipped from Amazon.com to their local Whole Foods Market store for pick up or send returns back to Amazon during a trip to the store.

This is just the beginning – Amazon and Whole Foods Market plan to offer more in-store benefits and lower prices for customers over time as the two companies integrate logistics and point-of-sale and merchandising systems.

Whole Foods Market will continue to grow its team and create jobs in local communities as it opens new stores, hires new team members, and expands its support of local farmers and artisans. The company will maintain operations under the Whole Foods Market brand, preserve its high standards and commitment to providing the finest natural and organic foods, and continue to source from trusted vendors and partners around the world. John Mackey will remain as CEO and Whole Foods Market’s headquarters will stay in Austin, Texas.

More Lifestyle News:

  1. Fast, Free Shipping from Amazon to Your Door – Through December 24 There is still plenty of time to shop! Amazon customers can shop all the way up to Christmas Eve with Prime Free Same-Day Delivery and Prime Now. Eligible customers can start a 30-day free trial and get fast, free Prime...
  2. Mighty Organic, the one and only organic, 100% grassfed beef snack brand Most of us have been there – in a convenience store after a hike, a canoe, or even just a long day at work. You yearn for something savory, something substantial, something low carb. And there they are: the beef...
  3. Rudi’s Organic Bakery® Launches New Traceable Organic Bread Line with Community Grains Rudi’s Organic Bakery®, one of the country’s largest organic bread brands, today announced the launch of two new breads in partnership with Community Grains, a company dedicated to improving supply chain traceability through partnerships with local grain farmers. Rudi’s Organic...
  4. Organic Valley Introduces Organic Fuel Whey Protein Powder The protein craze keeps getting stronger. It may mean different things to different people, but the trend is here to stay. Whether you’re a weekend warrior trying to build muscle, an elite athlete craving greater endurance, or a morning smoothie...
  5. 7-Eleven Gives Unbanked Access to Online Shopping with Amazon Cash Online shoppers who don’t have a credit card, or prefer not to use one for purchases, can now use Amazon Cash to add funds to their Amazon.com Balance at almost 8,000 7-Eleven®  stores in the U.S..  The process is simple....
  6. Amazon’s Cyber Monday Brings Incredible Deals Amazon revealed a preview of its Cyber Monday deals to close out the “Turkey 5” – those five popular shopping days starting Thanksgiving and continuing through Cyber Monday. On Cyber Monday, customers will find more than 30 Deals of the...
  7. Amazon and Whole Foods Market Announce Lower Prices on Additional Customer and Holiday Favorites Whole Foods Market and Amazon announced new lower prices on additional best-selling grocery items and holiday staples at Whole Foods Market stores, including a new lower price on organic and no antibiotic turkeys for all customers – and an even...
  8. Natural Grocers offers special low prices for the industry’s highest-quality eggs to NPower loyalty program members From now until Dec. 31, Natural Grocers will offer special egg pricing exclusively to members of the {N}power loyalty program. Through the end of the year, {N}power members will pay: $1.99 per dozen for 100 percent free-range eggs. $2.99 per...
  9. Whole Foods Market – 12 Days of Cheese Offered at 50 percent off each day Whole Foods Market is celebrating the 12 Days of Cheese by highlighting an artisan cheese each day from Dec. 8 to 19, offering customers an excellent opportunity to try some of the highest quality cheeses available at a significant discount....
  10. Work Sharp Culinary – A New Brand in the Kitchen Accessory Market Work Sharp Culinary is introducing an innovative way to keep kitchen knives sharp all the time. Building on 10 years of success in the Outdoor Sportsman industry as leaders in the knife sharpening category, Work Sharp Culinary has integrated their...