Casio G-SHOCK Partners With Award-Winning DJ Dash Berlin On Limited Edition GA110 Model
Casio G-SHOCK announces a new collaboration with internationally recognized electronic dance music DJ, Dash Berlin. Dash personally designed the GA110DB-7A timepiece to feature a white case and band, mirroring the blank canvas of life waiting to be written upon, along with accents of rose gold on the face and band to represent luxury and quality. The watch also features the official Dash Berlin logo on the band and band loop, case back engraving and limited edition packaging.
As a lifelong G-SHOCK fan, Dash was actively involved in the design process. “Teaming up with Casio to design my very own G-SHOCK watch was a dream come true,” said Dash Berlin. “The collaboration watch is simply the best of both worlds — vision and technology. It’s a future classic!”
A natural partner for G-SHOCK, Dash Berlin is a multiple award-winning artist known for his charismatic stage presence and high-energy performances and is internationally recognized as one of the world’s most influential DJs in the global dance music scene. With an active lifestyle and background in professional soccer, he demonstrates the brand’s core value of absolute toughness. He is also an avid watch collector and longtime fan of G-SHOCK, having worn various models in music videos and at performances throughout his career. He sported the new watch during his performance at Ultra Music Festival in Miami on March 27 while supporting his new album, “We Are (Part 2).” To see Dash Berlin wearing his G-SHOCK collaboration watch during his Ultra Music Festival performance.
The exclusive GA110DB-7A model features a large face design and standard G-SHOCK technology of shock resistance and 200M water resistance. The timepiece also comes equipped with magnetic resistance, an auto LED light, world time (29 time zones, 48 cities + UTC), five daily alarms and one snooze alarm, 1/1000th second stopwatch, a speed indicator, countdown timer and mute function – all in a 51.2mm case.
The GA110DB-7A will retail for $150 beginning in April 2017