Domino’s Puts the Ball in Customers’ Court with a BOGO Offer
Domino’s Pizza (NYSE: DPZ) is kicking off college basketball’s biggest month by offering a buy one menu-priced pizza, get one free deal for carryout customers who order online today through March 19.
“We wanted to give college basketball fans a special deal as they’re gathering around the TV to watch the first week of tournament games,” said Jenny Fouracre, Domino’s spokesperson. “Now basketball fans can carry out two pizzas for the price of one when they use Domino’s digital ordering channels.”
College basketball’s tournament month is a busy time for Domino’s, especially near the end of it. Domino’s sold more than 2 million pizzas during the 2016 semifinals and championship game night combined – enough to give 31 pizzas to each person attending the final game in Phoenix this year.
“While college basketball teams across the country compete for a spot in the finals, Domino’s team members are preparing in their own way,” said Fouracre. “It takes training, focus and hustle to handle the game day rush and Domino’s store team members are gearing up to make great-tasting pizzas even faster than they normally do.”
Carryout customers may take advantage of the BOGO deal by ordering online at www.dominos.com or via Domino’s ordering apps for iPad®, iPhone®, Android™, Windows Phone 8® and Kindle Fire™. The free pizza must be of equal or lesser value than the purchased pizza.