Honest and MLB Welcome Baseball’s Youngest Fans with All-Star Diaper Lineup
The Honest Company, a leading healthy lifestyle brand, this week announced a collaboration with Major League Baseball launching ‘Born a Fan’ team diapers, the company’s first-ever partnership with a professional sports organization.
The diaper collection welcomes baseball’s youngest fans and help parents show their team spirit with a six-team rollout of some of the league’s most iconic organizations including: the 2016 World Series champion Chicago Cubs, Boston Red Sox, Los Angeles Dodgers, New York Yankees, San Francisco Giants and St. Louis Cardinals. Each eco-friendly diaper, available in sizes three, four and five, will feature team-inspired iconography and team logos.
“As someone who grew up playing baseball and going to games with my family, I couldn’t be more excited to collaborate with Major League Baseball,” said Jessica Alba, Founder of The Honest Company. “‘The ‘Born a Fan’ collection promises to deliver MLB fans the same quality and safety that families have come to expect from Honest, and an adorable way to support their favorite team — a diapering home run!”
Target is the first retailer to offer prints from the ‘Born a Fan’ premium diaper collection, with the products currently available on Target.com and at Target stores in participating markets. The full diaper collection will be offered online at Honest.com and other select retailers beginning May 1, 2017. As is standard for all diapers made by The Honest Company, the super-absorbent, hypoallergenic diaper collection is made with naturally derived, plant-based and sustainable materials.
“We are excited to welcome The Honest Company to the MLB family,” said Noah Garden, MLB Executive Vice President, Business. “Families are a foundation of our fan base and we always strive to give them as many options as possible to support their favorite teams. This creative collaboration with Honest does just that. This is also a unique opportunity to spread our environmental efforts to a growing area of the business.”