Oonies, a simple way for craft fans to create their own balloon-like art

It has been years since a truly unique craft product has been released and disrupted the category but this Fall, Moose Toys is changing that with the launch of Oonies.

Staying true to their reputation as the most innovative toy company in the business, Moose has created this quirky fun and creative product unlike anything seen before in the craft and activity space.

Oonies is a simple way for craft fans to create their own on-trend, balloon-like art! The pellets are inflated into bubble-like Oonies that stick together and can be brought to life with a range of accessories. The starter pack provides an inflator, pellets, accessories, eyes and connectors.

Moose Toys revolutionizes the craft category with the launch of Oonies. (PRNewsfoto/Moose Toys)

Oonies are the coolest way to create! Take an Oonies pellet, place it in the inflator and watch it magically grow into an Oonie. They stick to each other so kids can make amazing creatures and designs. No glue, no water, no mess. Retail Price: $19.99 for ages 5 years and up. Available at all major retailers.

Kids around the world can create one of a kind characters using their imagination or create a collection using one of the themed refill packs including: Ocean Adventure, Jungle Wildlife, Monster Mania and Pets.

Oonies has already been named Australian Craft and Activity Toy Of The Year and was the breakout toy at Tokyo Toy Fair in June. It is not only being touted as the craft toy of the year, but also the overall toy of the year for 2017.