Meitu Launches AR Makeup Counter Experience in MakeupPlus
Meitu, Inc. , a leading mobile internet company with its apps installed on more than 1.1 billion unique devices, today announced the launch of “COUNTER” on its MakeupPlus app – an innovative, virtual cosmetics counter providing users with a unique experience to try before they buy – virtually. COUNTER is accessible globally through MakeupPlus, featuring hundreds of lip products from leading color cosmetic brands such as Charlotte Tilbury, Clarins, Stila, GLAMGLOW and Lime Crime, with several more brands rolling out in the coming months.
Finding the perfect shade of lip color in-store can be both messy and time-consuming. Now, the search is made simple with COUNTER, which provides an opportunity to try on and shop lip products straight from a smartphone. By combining Meitu’s Artificial Intelligence-based facial recognition with Augmented Reality technology, millions of MakeupPlus users can realistically simulate the beauty counter lip color try-on experience through their smartphone camera, without the mess or trip to the department store.
The app’s leading technology accurately applies lip products to the user’s lips in real time, rendering unique finishes such as matte, cream, bitten, glossy, metallic and shimmer. After discovering their new favorite shade in COUNTER, users can instantly click-to-buy with just one tap of the screen.
“Meitu consistently pushes the boundaries of possibilities when applying AR and facial recognition technology to the world of beauty.” said Frank Fu, Managing Director of Meitu’s global operations. “The technology in COUNTER offers brands the ability to engage with shoppers like never before – allowing them to experience the product from anywhere, at any time. Meanwhile, brands will be able to gain valuable insight into the try-on experience and access essential regional color preferences from millions of MakeupPlus users around the world.”
A pioneer in mobile beauty and selfie experiences since 2008, Meitu’s selfie apps are used by more than 450 million monthly active users worldwide, generating more than 6 billion photos and videos each month. Its flagship augmented reality virtual try-on app, MakeupPlus, uses patented facial recognition and machine learning algorithms to map each user’s unique facial features, offering the most precise and natural virtual makeup application for each user’s unique skin tone and facial structure. With the addition of COUNTER to MakeupPlus, the app has emerged as the leading digital ecosystem for beauty – encompassing virtual try-on, AR filters, content exploration, trend spotting, makeup tutorials and m-commerce.
“COUNTER solves a number of issues many people experience when searching for new lip products. Over a third of our users report that they are less likely to experiment with lip color products compared to eye shadow, blush, and other elements of their makeup looks. For many, it’s not hygienic, easy or practical to experiment with lip products in-store,” said Liz Goodno, Director of Global Public Relations at Meitu. “With MakeupPlus and COUNTER, we’ve solved these issues by providing a convenient and fun way for makeup lovers to experiment with lip products without the hassle, and help inspire them to experiment more.”
Some of the most popular MakeupPlus features include:
MakeupPlus’ COUNTER takes the guesswork out of online makeup shopping by letting you see what you look like wearing the hottest glosses, balms and lipsticks BEFORE you buy them! Now you can INSTANTLY TRY ON and PURCHASE real lip products from all your favorite brands, with more brands continuously added to COUNTER:
- Charlotte Tilbury
- Lime Crime
- NOTE Cosmetics
- Pixel Cosmetics
- Surratt Beauty
- Tyra Beauty
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