Meitu Launches AR Makeup Counter Experience in MakeupPlus

Meitu, Inc. , a leading mobile internet company with its apps installed on more than 1.1 billion unique devices, today announced the launch of “COUNTER” on its MakeupPlus app – an innovative, virtual cosmetics counter providing users with a unique experience to try before they buy – virtually. COUNTER is accessible globally through MakeupPlus, featuring hundreds of lip products from leading color cosmetic brands such as Charlotte Tilbury, Clarins, Stila, GLAMGLOW and Lime Crime, with several more brands rolling out in the coming months.

Finding the perfect shade of lip color in-store can be both messy and time-consuming. Now, the search is made simple with COUNTER, which provides an opportunity to try on and shop lip products straight from a smartphone. By combining Meitu’s Artificial Intelligence-based facial recognition with Augmented Reality technology, millions of MakeupPlus users can realistically simulate the beauty counter lip color try-on experience through their smartphone camera, without the mess or trip to the department store.

MakeupPlus COUNTER’s lip try-on for Charlotte Tilbury (PRNewsfoto/Meitu)

The app’s leading technology accurately applies lip products to the user’s lips in real time, rendering unique finishes such as matte, cream, bitten, glossy, metallic and shimmer. After discovering their new favorite shade in COUNTER, users can instantly click-to-buy with just one tap of the screen.

“Meitu consistently pushes the boundaries of possibilities when applying AR and facial recognition technology to the world of beauty.” said Frank Fu, Managing Director of Meitu’s global operations. “The technology in COUNTER offers brands the ability to engage with shoppers like never before – allowing them to experience the product from anywhere, at any time. Meanwhile, brands will be able to gain valuable insight into the try-on experience and access essential regional color preferences from millions of MakeupPlus users around the world.”

A pioneer in mobile beauty and selfie experiences since 2008, Meitu’s selfie apps are used by more than 450 million monthly active users worldwide, generating more than 6 billion photos and videos each month. Its flagship augmented reality virtual try-on app, MakeupPlus, uses patented facial recognition and machine learning algorithms to map each user’s unique facial features, offering the most precise and natural virtual makeup application for each user’s unique skin tone and facial structure. With the addition of COUNTER to MakeupPlus, the app has emerged as the leading digital ecosystem for beauty – encompassing virtual try-on, AR filters, content exploration, trend spotting, makeup tutorials and m-commerce.

“COUNTER solves a number of issues many people experience when searching for new lip products. Over a third of our users report that they are less likely to experiment with lip color products compared to eye shadow, blush, and other elements of their makeup looks. For many, it’s not hygienic, easy or practical to experiment with lip products in-store,” said Liz Goodno, Director of Global Public Relations at Meitu. “With MakeupPlus and COUNTER, we’ve solved these issues by providing a convenient and fun way for makeup lovers to experiment with lip products without the hassle, and help inspire them to experiment more.”

Some of the most popular MakeupPlus features include:

MakeupPlus’ COUNTER takes the guesswork out of online makeup shopping by letting you see what you look like wearing the hottest glosses, balms and lipsticks BEFORE you buy them! Now you can INSTANTLY TRY ON and PURCHASE real lip products from all your favorite brands, with more brands continuously added to COUNTER:

  • Charlotte Tilbury
  • Clarins
  • Lime Crime
  • NOTE Cosmetics
  • Pixel Cosmetics
  • Stila
  • Surratt Beauty
  • Tyra Beauty

Discover Your Signature Look
Ever wondered what it’s like to get a makeover from the pros? With MakeupPlus’ TOUCH-UP you can customize your own signature look OR try on exclusive full-face makeup filters created by the hottest names in the beauty industry like Bretman Rock, NikkieTutorials, Lisa Eldridge, Christen Dominique, Angel Merino aka Mac Daddyy and MORE!

Ultimate Beauty Guide
Watch exclusive video makeup tutorials by some of your favorite makeup artists and online beauty destinations, and learn to bring virtual looks to real life. Connect with the MakeupPlus community to share and discover tips, tricks and new products in order to improve your personal beauty and makeup routine.

More Hairstyles and Colors
Bring out your inner unicorn and go BOLD with the hottest hair dye trends of the moment such as “Cotton Candy,” “Sunset,” “Pink Tips” and more! Our expanded HAIR DYE tool lets you try on every color of the rainbow so you can know exactly what you want before you head to the salon!

Upgrade your selfie game with our suite of ultra glam augmented reality filters! From sexy cat to futuristic femme fatale, transform your selfies and make your social profiles stand out with AR GLAM.

Smooth and Retouch
Instantly enhance your complexion and get the perfect glow with our “Beautify” tool to give your selfie a polished, finishing touch.

To download MakeupPlus and explore lip products in COUNTER, please visit the App Store or Google Play.