Meitu’s BeautyPlus Introduces Augmented Reality to Selfies

Meitu, Inc. (SEHK: 1357), a leading mobile internet company with its apps installed on more than 1.1 billion unique devices worldwide, today announced the addition of Augmented Reality video and photo filters to its flagship selfie-editing app, BeautyPlus.

Meitu’s beauty apps are used by more than 450 million monthly active users worldwide. Its flagship selfie-editing app, BeautyPlus, has become one of the world’s most popular FREE photo and video retouch apps. With today’s addition of 20+ Augmented Reality (AR) filters to the app’s complete suite of selfie-editing tools, Artificial Intelligence (AI) auto-beautification, virtual makeup, “Magic Brush” and a collection of AR-powered “AnimeCam” looks, BeautyPlus now becomes the world’s most comprehensive AR-enhanced selfie editing tool.

“Augmented Reality is arguably one of the most exciting things to happen to photo and video in years,” said Frank Fu, Managing Director of Meitu’s global operations. “BeautyPlus puts this amazing technology into the palm of every consumers’ hands, giving them a fun collection of AR looks to uniquely express themselves and capture their individuality through photo and video.”

BeautyPlus’ AR filters are applied to the user’s face and surrounding area in real time, to be captured either in video or photo, as a selfie or with a friend. Filters range from colorful and animated variations of animals, floating desserts, beer drinking, stormy clouds, devil horns and more, to express a multitude of moods and occasions.

Some of the most popular BeautyPlus features include:

Advanced Facial Recognition and Skin Tone Detection
BeautyPlus’ AI technology automatically applies the most flattering filter and retouch effects based on users’ skin tone and facial features, for flawless selfies in a snap

Skin Retouching and Smoothing
Retouch skin tone using our exclusive skin smoothing makeover tool, while the blemish remover erases pimples and other skin problems with just a tap

Eye and Smile Perfecting
Eliminate bags, dark circles and brighten eyes to make them pop in photos, while the teeth whitening tool brightens the teeth for a clean selfie smile every time!

Use this fun feature to transform your selfies into animated collages! Express your creativity and make your social media account stand out with unique, playful filters and frames!

Magic Brush
Give your photos a fantastic new look with our unique, ethereal effect brushes: Glow, Neon, Stars, Flowers, Hearts and so much more to express your imagination.

Available on Apple ios devices (Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch) at the iTunes store.