Regal’s Mobile App Brings Augmented Reality to Movie Fans with Moviebill

Regal Entertainment Group, a leading motion picture exhibitor operating one of the largest theatre circuits in the United States, introduces Moviebill, a new collectible movie magazine featuring an interactive augmented reality (AR) platform. For the first time this weekend, moviegoers can access exclusive augmented reality content by downloading the award-winning Regal mobile app and scanning the Moviebill Preview Edition. Moviebill is available exclusively at Regal, beginning Friday, April 6, while supplies last!

Image Source: Regal Entertainment Group (PRNewsfoto/Regal Entertainment Group)

“Moviebill is the first mainstream AR media experience, and Regal is proud to be the exclusive partner of this captivating content,” said Ken Thewes, Chief Marketing Officer at Regal. “We strive to provide new innovations to our loyal fans, and thanks to this groundbreaking technology, they can now enjoy this augmented reality experience with their Regal mobile app.”

Moviebill is a new, collectible movie magazine made for specific movies and filled with exclusive content and immersive AR experiences related to each film. Guests can unlock never before seen interactive content, 3D characters, and behind-the-scenes features by downloading the Regal mobile app, tapping on the Moviebill logo and scanning the magazine. The preview edition features content for Avengers: Infinity War, Jurassic World: Fallen Kingdom, Mission: Impossible – Fallout, Deadpool 2, a sweepstakes to Orlando, Florida and more. Pick up the preview edition with an opening weekend ticket purchase and bring the pages to life using the Regal mobile app. Moviegoers will receive their Moviebill directly from ushers when their ticket is taken.

The first full Moviebill edition will be available with the release of Avengers: Infinity War on Thursday, April 26. The collectible magazine will feature exclusive content, interviews and games that come to life through the AR technology. Additional posters, banners, and other in-theater displays will also offer readers the opportunity to unlock new and different experiences beyond the pages of Moviebill.

Regal fans are encouraged to like Regal Cinemas’ Facebook page and download the Regal mobile app. Moviegoers can program their favorite theatres and purchase tickets all from their mobile devices. The Regal mobile app also gives patrons the ability to join the Regal Crown Club from their phones for on-the-go access. Through the industry-leading Regal Crown Club, approximately 14-million active members each year accumulate credits at the box office and concession stand to earn rewards including free popcorn, soft drinks and movies. Free membership is also available online at