New IZZE FUSIONS Will Not Be Defined

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Fizzy bubbles, sparkling water and a fusion of natural fruit juices come together in PepsiCo’s new beverage IZZE FUSIONS. The “sorta juice, sorta soda, sorta sparkling water” is now available from coast to coast in three delicious flavors – Orange Mango, Lemon Lime and Strawberry Melon. IZZE FUSIONS is 60 calories per 12-ounce can and has no artificial sweeteners or artificial flavors.

“With IZZE FUSIONS – it was important we captured the essence of the new generation of teens blazing their own paths and living in the ‘undefined,'” said Rosemarie Iannucci, Marketing Director, PepsiCo. “Their passion is what inspired every step of the launch – from the beverage itself to the creative, mobile and digital-focused marketing campaign. And it’s a product parents can feel good about buying for their teens.”

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