SodaStream Introduces Fruit Drops
SodaStream International Ltd., the number-1 sparkling water brand in the world, today introduced Fruit Drops, an unsweetened, naturally flavored essence to add to water. In line with the brand’s strategy to make water exciting, Fruit Drops provide consumers with refreshing and naturally flavored choices and a delicious drinking experience. This is in line with the dramatic shift of consumption, particularly in the US, away from sweetened soda to water and naturally flavored water.
In comparison to other existing products on the market, Fruit Drops are naturally flavored, preservative-free and zero calorie. Fruit Drops are perfect for individuals who value health without sacrificing flavor and the product works fantastically with plain water or sparkling water. The new product range fills the gap between products offered by the likes of Mio and LaCroix, in that Fruit Drops provide great refreshment without the environmental impact of cans or plastic bottles from LaCroix and without artificial preservatives and sweeteners from Mio. In addition, Fruit Drops are extremely economical at just 5 cents per serving.
The new product range is available in eight delicious flavors: Coconut, Orange, Lemon, Lime, Raspberry, Pear, Mango and Strawberry-Lemon. Offered in individual 40 ml sleek glass bottles, each bottle can flavor up to 80 servings of water or sparkling water.
“SodaStream is on a mission to make water exciting for millions of consumers around the world,” said Daniel Birnbaum CEO SodaStream International. “Fruit Drops is our first product initiative that invites consumers to enhance ordinary water as well as fizzy water simply by adding a twist of naturally flavored fruit essence. Fruit Drops offer great taste, great value and a great way for consumers to hydrate healthy.”
SodaStream Fruit Drops retail at $3.99 for 80 servings and will be rolling out to retailers in June 2017.