St. Patrick’s Day Beer Preferences
According to a recent study conducted by PRS IN VIVO, Americans prefer beer – and specifically domestic beer – as their alcoholic beverage of choice for St. Patrick’s Day. This is true across genders and age groups.
Furthermore, the majority of consumers prefer to drink from a bottle for these celebrations.
The survey was conducted in early March among 2,400 males and females ages 21 to 50 years old across the United States.