The Toy Insider Predicts Toys to Top Kids’ Wish Lists with Expert 2017 Hot Holiday Toy Picks

The Toy Insider, one of the toy industry’s most influential organizations and a trusted go-to resource for parents and gift-givers, today unveiled its expert picks for the best kids’ toys and tech in its 12th annual holiday gift guide ( The hottest and most coveted items for 2017 are broken out into three lists: the Hot 20 (the most wished-for items of the year), Top Tech 12 (featuring AI, AR, VR and other cutting-edge technologies) and STEM 10 (science, technology, engineering and math toys that make learning fun).

The Toy Insider’s 12th Annual Holiday Gift Guide features more than 230 toys from nearly 100 different manufacturers. Every toy and gift was hand-picked by experts to make kids of all ages jump for joy this holiday season. (PRNewsfoto/The Toy Insider)

These hand-picked 42 items represent an incredible assortment of must-have collectibles, interactive toys, traditional playthings, and tech-infused robots and drones, among many more categories that are sure to make kids of all ages jump for joy this holiday season.

“Our team of experts spent the whole year searching for ‘the next Hatchimals,’ reviewing and playing with thousands of toys from manufacturers large and small,” says Laurie Schacht, Chief Toy Officer, The Toy Insider. “There’s nothing like seeing a child’s amazement when they open their holiday gifts, and we’re confident that the toys found in our holiday gift guide will deliver big ‘Wow’s and huge smiles. At The Toy Insider, we know play.”

For high-res product photography and broadcast-quality B-roll footage of The Toy Insider Hot 20, Top Tech 12, and STEM 10, as well as detailed product fact sheets and 2017 toy trends, click here.

The Toy Insider’s Hot 20

0-2 years
Go! Go! Smart Wheels Race & Play Adventure Park (VTech)
Scoop & Learn Ice Cream Cart (LeapFrog)

3-5 years
Disney Junior Doc McStuffins All-in-One Nursery (Just Play)
FurReal Roarin’ Tyler, The Playful Tiger (Hasbro)
L.O.L. Surprise! Tots (MGA Entertainment)
Mickey Transforming Roadster Racer R/C (Jada Toys)
Peppa Pig Lights & Sounds Family Home (Jazwares)
PJ Masks Rival Racers Track Playset (Just Play)
Teddy Ruxpin (Wicked Cool Toys)
Thomas & Friends Super Station (Fisher-Price)

6-8 years
Fingerlings (WowWee)
Hatchimals Surprise (Spin Master)
JoJo Siwa CD+G Karaoke Machine (eKids)
Oonies Starter Kit (Moose Toys)
Shopkins Shoppies Super Mall (Moose Toys)
Soft’n Slo Squishies (ORB)

LEGO Star Wars First Order Star Destroyer (The LEGO Group)
Nerf Rival Nemesis MXVII-10K Blaster (Hasbro)
Nintendo Switch (Nintendo)
SoundMoovz (Cra-Z-Art)

The Toy Insider’s Top Tech 12

Aura Drone with Glove Controller (KD Interactive)
DigiLoom (WowWee)
LeapFrog Epic Academy Edition (LeapFrog)
Lightseekers Starter Kit (TOMY)
Luvabella/Luvabeau (Spin Master)
Meccano M.A.X. (Spin Master)
Merge Cube (Merge VR)
R2-D2 App-Enabled Droid (Sphero)
Sky Viper V2450 GPS (Skyrocket)
Star Wars Hero Droid BB-8 (Spin Master)
Ultimate Justice League Batmobile (Mattel)
VRSE (Skyrocket)

The Toy Insider’s STEM 10

3Doodler Start Robotics Pen Set (3Doodler)
Barbie Fundamental Chemistry Set (Thames & Kosmos)
Dance Code Belle (Hasbro)
Droid Inventor Kit (littleBits)
HEXBUG VEX Robotics BattleBots Minotaur/Tombstone (HEXBUG)
Imagine: Power & Play Motorized 50 Model Building Set (K’NEX)
LEGO Boost Creative Toolbox (The LEGO Group)
LEGO Worlds (Warner Bros. Interactive Entertainment)
Remote-Control Machines: Construction Vehicles (Thames & Kosmos)
Rube Goldberg The Acrobat Challenge (Spin Master)

The Toy Insider‘s 2017 holiday gift guide will appear in the November issue of Family Circle magazine, on newsstands on October 10th. An extended guide appears online at starting today. This year’s print guide features more than 230 toys from nearly 100 different manufacturers, and an additional 150 toys can be found online, representing more than 130 toy companies in total.

Parents and gift-givers can easily search by a child’s age (broken out into 0-2, 3-5, 6-8 and 9+ age groups) and interests using the handy skill-development key. They can also view the guide online with their children to create a wishlist of favorite toys, making holiday shopping easy for friends and family.

The Toy Insider is an independent organization. Its team of experts attends major toy industry trade shows and events, and conducts briefings with manufacturers, retailers and analysts throughout the year. The Toy Insider hot list submission is open to all toy companies, of all sizes. Toys must be new for 2017 and available to consumers for purchase for the holiday season, either on the company’s website or widely available through any retail partner. When evaluating toys, the team considers play value, originality, skill building, product integrity, and, of course, fun factor.