UL’s GoodGuide Partners with Good Housekeeping to Bring Consumers Enhanced Decision Making Information

UL, the science safety company dedicated to promoting safe living and working environments, announced today that GoodGuide and the Good Housekeeping Institute (GHI) are partnering to provide consumers with even more ways to make better, healthier product choices.

As trusted voices in consumer product advocacy, GoodGuide and the GH Institute have come together to provide GoodGuide ratings and Good Housekeeping Seal information all in one location — the GoodGuide website and application. Now, when users search GoodGuide for a product, they will also be able to see which items have undergone rigorous evaluations by the GH Institute to earn the Good Housekeeping Seal and the Green Good Housekeeping Seal. Every product that earns the Good Housekeeping Seal has been tested for efficacy and performance by the experts in the GH Institute labs.

The Good Housekeeping Seal will now improve GoodGuide ratings to reflect product performance. Products that earn the Green Good Housekeeping Seal will receive GoodGuide’s highest rating, reflecting not only a benchmark in performance, but also a multi-faceted review of a product’s measurable environmental impact and the company’s corporate social responsibility factors.

“This partnership fills a gap that has long plagued shoppers searching for healthy or green products – they’ve lacked information about whether the products work,” says Dr. Bill Pease, GoodGuide’s Chief Scientist. “Consumers will now be able to combine Good Housekeeping’s product quality information with GoodGuide’s health-based ratings whenever they shop.”

“The Good Housekeeping Seal is widely recognized by consumers as a symbol of assurance and reliability,” says Laurie Jennings, Deputy Director of the GH Institute. “We’re thrilled to enhance GoodGuide’s health assessment with our performance testing to help consumers make the most informed choices about the products they bring into their home.”

Since 1894, UL has been conducting testing to assure consumer safety. And, for the past ten years, UL’s GoodGuide has been the online destination for science-based consumer product ratings. The GoodGuide website (www.goodguide.com) and app were created with the mission to provide consumers with the information they need to make better shopping decisions. With GoodGuide, a user can quickly identify the highest-rated products on the market, find out whether a product contains ingredients with health concerns, and rely on UL’s trusted scientists to interpret complex information about potential health effects. Moreover, this informative advice is all available to use while shopping anywhere, by simply using the GoodGuide iOS App, Product Scanner for Android, or mobile website.

Like UL, the Good Housekeeping Institute has a long history of testing and approving products. The GH Institute launched in 1900 and began testing products in 1902. Today, the GH Institute continues to evaluate thousands of consumer products for Good Housekeeping, goodhousekeeping.com, and for the Good Housekeeping Seal and Green Good Housekeeping Seal. From their New York City headquarters, the GH Institute engineers, scientists and experts put safety, performance, ease of use, durability, design, and customer service to the test. If a product presents a safety hazard, it automatically fails. The GH Institute evaluation looks at everything from ingredients, materials, and composition to energy, water, and waste reduction in manufacturing processes to reduction in packaging, and more.

The end result for consumers is a winning combination of science-backed ratings and testing for a growing list of products. The inclusion of GH Institute data helps to further the overall goal of GoodGuide, which is to help consumers make more informed decisions when purchasing products. To start using the shopping tool today, visit GoodGuide at www.goodguide.com. To learn more about the Good Housekeeping Institute and the Good Housekeeping Seal visit www.goodhousekeeping.com.