Releases 2017 100 announced the eleventh annual 100. Reflecting the top wines purchased on the website during the first 11 months of 2017, the 100 is the industry’s only list based exclusively on consumer purchasing behavior. With 32,400 unique wines purchased at in 2017, the Top 100 is an exclusive group representing the best-selling 0.3% of available labels.  The list provides insight into consumers’ online wine-buying patterns, highlighting popular producers, regions and varietals. The complete 2017 100 list is available online at

2017 100 highlights:

  • For only the second time in 11 years, a white wine lands the #1 spot: This year, Kendall Jackson 2015 Vintners Reserve Chardonnay beat out 3,000 other Chardonnays, highlighting a classic wine with great brand awareness.
  • New Zealand popularity over-indexes. While California was the leading region again with 49 wines on the list, New Zealand over-performed with 8 wines, including Kim Crawford 2016 Sauvignon Blanc at #5 and last year’s winner, Brancott Sauvignon Blanc, at #18.
  • Long Tail Gains Prominence. In the years since the 100 was first introduced, its share of’s business has decreased from 38% to 19%, as consumers have enjoyed discovering wine off the beaten path that they aren’t able to find in their local stores.

A look back at the 100 #1 wines:
2017:   Kendall Jackson 2015 Vintner’s Reserve Chardonnay (California)
2016:   Brancott 2015 Sauvignon Blanc (New Zealand)
2015:   Meiomi 2013 Pinot Noir (California)
2014:   Caymus 2012 Napa Valley Cabernet Sauvignon (California)
2013:   Viña Eguia 2007 Reserva (Spain)
2012:   Columbia Crest 2009 Two Vines Cabernet Sauvignon (Washington State)
2011:   Tilia 2009 Cabernet Sauvignon (Argentina)
2010:   d’Arenberg 2008 Stump Jump Shiraz (Australia)
2009:   Cambria 2006 Julia’s Vineyard Pinot Noir (California)
2008:   Veramonte 2006 Cabernet Sauvignon Reserva (Chile)
2007:   Hogue 2003 Genesis Cabernet Sauvignon (Washington State)

The 10 most popular sellers on the 100 this year:
1. Kendall Jackson 2015 Vintner’s Reserve Chardonnay (California)
2. Columbia 2014 Crest Grand Estates Cabernet Sauvignon (Washington State)
3. Lucinda & Millie 2013 Organic Chardonnay (California)
4. Veuve Clicquot Brut Yellow Label (France)
5. Los Vascos 2015 Cabernet Sauvignon (Chile)
6. Kim Crawford 2016 Sauvignon Blanc (New Zealand)
7. Decoy Sonoma 2014 Cabernet Sauvignon (California)
8. Caymus 2017 Napa Valley Cabernet Sauvignon (California)
9. Meiomi 2016 Pinot Noir (California)
10. La Marca Prosecco (Italy)