Black Box Wines Consumer Loyalty Program
Black Box Wines, the #1 selling premium 3L boxed wine in the U.S.1, is pleased to announce the debut of Black Box Rewards – a new loyalty program for its U.S. consumers that launched in summer 2017.
The program features a system of easy-to-earn and redeem points, offering consumers access to high-value rewards like discounts, event access, products and gift cards from top brands like Sephora, Uber, Groupon, GOVINO, Hulu, and more. As one of the first wine brands to launch a loyalty program of this caliber, Black Box now offers participating brand fans exclusive benefits, including an ever-changing offering of rewards and dedicated sweepstakes.
To participate, consumers can visit www.BlackBoxRewards.com to sign up and create a rewards profile, which allows users to begin acquiring, tracking and redeeming points for Black Box Wines purchases and/or online engagement (see legality by state below).2 Once activated, users will be asked to upload receipts for wine purchases to receive 2,000 points for every 3L box and 300 points for every 500 mL box (where legal). As few as 1,000 points are required to redeem your first reward, and a bonus of 1,500 points are received just for signing up for the program. Participants can also earn rewards for following and joining the conversation on Black Box Wines’ social media channels.
“The Black Box Rewards program was created as a way to say thank you to our customers by offering exciting benefits and reward opportunities for our most loyal fans,” says Jaymie Schoenberg, Vice President of Marketing for Black Box Wines.
Black Box Wines are high-quality, high-value wines at 40% less than the cost of comparable bottled wines.3 Vintage dated and appellated from premier growing regions around the world, Black Box Wines has been awarded more than 50 Gold Medals in wine competitions across the United States, and 28 “Best Buys” from Wine Enthusiast magazine. Each 3L box (equivalent to four standard 750 mL bottles of wine) stays fresh for up to six weeks after opening, keeping the last glass just as fresh as the first, and eliminating the worry of wasted wine.
The Black Box Wines portfolio currently includes eleven wines – Cabernet Sauvignon, Chardonnay, Pinot Noir, Pinot Grigio, Merlot, Malbec, Sauvignon Blanc, Red Blend, Rosé, Riesling and Shiraz – all available in a 3L box. Six varietals are also available in a 500mL Go-Pak format – Cabernet Sauvignon, Chardonnay, Merlot, Pinot Grigio, Pinot Noir, and Rosé – which is equivalent to approximately three glasses of wine and offers the same high-quality product in a twist-to-open container for portable, lightweight and easy enjoyment on-the-go.
1 Source: Premium Box Wine Sales (IRI L52 Weeks Ending 5/14/17)
2 Points for wine purchase are unavailable in Alabama, Hawaii, Indiana, Minnesota, Missouri, North Carolina, Pennsylvania, South Dakota, Texas and Virginia. Users in these states can earn points through online engagement with Black Box Wines’ social media channels. Participation, including online engagement, is not allowed by law in Utah.
3 Comparison of retail selling price of Black Box Wines and Super Premium category as reported by IRI, Total US Multi-Outlet and Convenience, 52 weeks ending 5/14/17