Fazoli’s Launches Mobile Ordering And Loyalty App

Fazoli’s, America’s largest fast casual Italian chain, announced the launch of its first app-based loyalty program with mobile ordering capabilities. Users that download and sign up for Fazoli’s Rewards* will get a free Baked Spaghetti and will receive a $5 coupon for every 50 points earned, with one point earned for each dollar spent. In addition, users can conveniently find their nearest Fazoli’s restaurant, as well as place and pay for an online order for pick up in-restaurant. Since the app has gone live, Fazoli’s has seen a customer participation rate growth of 20% each week, with a conversion rate of nearly 60% usage.

The launch of the app-based loyalty program allows Fazoli’s to shape personalized offers that attract and engage more meaningfully with loyal guests across multiple markets. Once the app is fully rolled out in all markets, Fazoli’s plans to add additional functionality including gift card purchasing and sharing, among other options.

*Fazoli’s Rewards is currently available at corporate locations only. Participating franchise locations expect to roll out the loyalty program by Spring 2018.