Carl’s Jr. and Hardee’s – Trio of Charbroiled Sliders
Carl’s Jr. and Hardee’s launched a new, limited-time lineup of Charbroiled Sliders that pack all the punch of the brands’ iconic charbroiled burgers into a trio of delicious, snack-sized and value-priced packages.
Single, Double and Triple Charbroiled Sliders—available for $1, $1.50, and $2, respectively—feature a charbroiled slider-sized beef patty, American cheese, mustard, ketchup, pickle and diced onion, all served on a slider bun.
Charbroiled Sliders will give consumers quality without sacrifice—serving up the unbeatable taste and value of the brands’ full-sized burgers in a fun, portable and snackable package that puts all competitor “snack” options to shame.
“Few in the industry are focused sliders, so we decided to take them head-on and raise the bar by packing an insane amount of flavor into a smaller package for just a few bucks—and by offering a trio,” said Jeff Jenkins, chief marketing officer, Carl’s Jr. and Hardee’s. “From initial market tests, it looks like we’ve done a good job because Charbroiled Sliders are one of our most popular new menu additions.”
Through April 24, Double Charbroiled Sliders will also be included as a meal option in Carl’s Jr. and Hardee’s recently-launched $5 All Star Meals featuring two Double Sliders, natural-cut fries, a 20-oz. drink and a fresh-baked chocolate chip cookie. They will also be included in the brands’ first-ever “Happy Hour,” featuring the Double Charbroiled Sliders for $1 from 2-5 p.m., daily.
The launch of Charbroiled Sliders marks the continued menu innovation at Carl’s Jr. and Hardee’s with a focus on value without sacrificing quality or taste.