Casio BABY-G Unveils Beach-Inspired Timepieces

Let your wrist do the talking this warm weather season with the newest timepieces from BABY-G. Launching in May, the BA110BE takes its style cues from the vibrant beach landscape with bright whites and pretty pastels – an accessory tailor-made for days spent poolside, lounging on the sand or exploring in the sunshine.

Designed with spontaneous seasonal adventures in mind, this analog-digital watch is equipped with an LED light, shock-resistance and water-resistance up to 100 meters, 4 daily alarms & 1 snooze alarm, 48-city world time, a countdown timer and stopwatch capabilities. The BA110BE is available in two distinct colorways, pastel pink with white face details or white with pastel blue face details.

“This season, we wanted to offer our consumers the ultimate everyday watch for summertime,” said Dave Johnson, Vice President of Casio’s Timepiece Division. “The new BA110BE takes the Baby-G girl from the beach to the boardwalk with effortless confidence and style.”

Casio’s new BABY-G watches retail for $120 and will be available at select Macy’s and jewelers,, and the G-SHOCK Soho store.

About BABY-G

Casio’s female timepiece brand, BABY-G, was created as a counterpart to its “big brother” G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, BABY-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaborations including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob.