Category: Fitness

Launch of Alto, America’s First Advantage Club for People with Disabilities

Alto, America’s first advantage club for people with disabilities and their families announces its launch today. Alto is designed to be the essential consumer destination for the 57 million Americans living with disability. It offers exclusive savings on the products and services that people with disabilities need and want to...

AARP Launches New Health & Wellness Digital Magazine

Take charge of your health with AARP The Magazine’s Special Edition Health & Wellness Issue, the only digital health magazine for people ages 50-plus. The issue unveiled today offers inspirational advice and practical tips to help you get fit, eat better and live a healthier life—and provides an enhanced experience...

Garden of Life® Enters Sports Nutrition Arena with Launch of Garden of Life SPORT, the Cleanest Performance Line Ever

Garden of Life®, the leader and innovator in USDA Organic and Non-GMO Project Verified nutritional products and the No. 1 protein brand for five straight years in the natural channel1, expands into the sports nutrition arena with the launch of Garden of Life SPORT, a line of nutritional products that...

Michelob ULTRA Brings Fitness – and a Different Kind of Six-Pack – to Amazon Alexa

Michelob ULTRA today launched a free, dedicated skill on Amazon Alexa, called ULTRA 95, just in time for spring. This is also the first skill introduced by an Anheuser-Busch brand. Michelob ULTRA celebrates those who embrace an active, balanced lifestyle, and the ULTRA 95 skill taps into the cutting-edge voice...

Nike Vision Launches New Men’s Training Sunglass Collection

New for Spring, premium sports eyewear brand Nike Vision launches its Men’s Training Sunglass collection with five new styles. Through insights in design and the latest technology, the new styles are dedicated to providing multi-sport athletes with eyewear that pushes the limits of performance. The line launches with the Nike...

More than Half of College Football Athletes Have Inadequate Levels of Vitamin D – Deficiency Linked to Muscle Injuries

More than half of college football athletes participating in the NFL Combine had inadequate levels of vitamin D, and this left them more susceptible to muscle injuries, according to a study at Hospital for Special Surgery (HSS). “Vitamin D has been shown to play a role in muscle function and...