CESAR® Brand New Gourmet Dry Dog Food Lineup

Small dogs are on the rise! Today, more than half of pet-owning households have a small dog1 and those households are constantly seeking out new ways to make their pets happy. That’s why CESAR®, the leading brand in small dog wet food, has introduced CESAR® Dry® – a new line of gourmet dry dog food, designed specifically with small dogs in mind. The new CESAR Dry food turns boring kibble into delicious meat-first meals with a variety of flavors – like Filet Mignon Flavor & Spring Vegetables Garnish – that even the fussiest eaters will love!

To support the new product launch, CESAR brand is rolling out a new advertising campaign “Tastes Like Happy,” from BBDO San Francisco, which brings to life the exhilaration dogs feel when tasting the new CESAR Dry food. The ad will be shown in broadcast, print and social demonstrating why dogs keep coming back for more.

“As the category leader in small dog wet food, consumers have asked time and time again for us to expand our offerings to include dry dog food,” said Brian Nugent, Marketing Director, Dry Dog Food at Mars Petcare. “The launch of CESAR Dry food gives owners another choice when it comes to feeding their pups a well-balanced meal made with high quality ingredients, and one more way to celebrate mealtime together.”

Packed with 26 essential nutrients small dogs need, CESAR Dry food is a perfect blend of gourmet taste and nutrition. The meticulously prepared recipes are made with real meat as the first ingredient – including beef, poultry and lamb. The tender meaty pieces are combined with ‘H’ shaped kibble, specifically designed with small dogs in mind to help them easily pick up and chew, while also helping to keep teeth and gums clean.

Dog owners can choose from three delicious varieties of CESAR Dry – Rotisserie Chicken Flavor and Spring Vegetable Garnish, Filet Mignon Flavor and Spring Vegetables Garnish and Slow Roasted Lamb Flavor and Spring Vegetables Garnish. All three flavors are available now at retailers and pet stores nationwide.