Chili’s Loyalty Program Rewards the Guest on Every Visit

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Chili’s® Grill & Bar just made things a whole lot simpler for Guests participating in our loyalty program, My Chili’s Rewards. Have you noticed that loyalty programs have turned into crazy math equations? Like, let me calculate how many points I’ve earned. But, the rate of earning isn’t even clear. Then, let me solve to understand what the heck that means I get in return for keeping track of all of these points! Well, starting today, we’re breaking away from the norm and promise that you don’t need to solve equations to know what you’re getting as a My Chili’s Rewards Guest. It’s simple! My Chili’s Rewards Guests will get their choice of chips and salsa or a non-alcoholic beverage during every (yes, every) visit to Chili’s.

“It’s raining chips, hallelujah, it’s raining chips!” sang Steve Provost, chief marketing and innovation officer of Chili’s. “Well, and free non-alcoholic beverages!”

“The reality is a loyalty program is a way of saying ‘thank you’ to our Guests for being one of their top dining options and we weren’t doing a good job of that until now,” added Steve Provost.

If you’ve lost faith in loyalty programs over the years, we’re delighted to share Chili’s is giving you a reason to care again. Join My Chili’s Rewards at https://www.chilis.com/rewards and experience the simplicity yourself.

Side note, if you’re thinking, “wow, Chili’s has been really self aware lately!” You’re right. It started back in Sept. 2017 when we slashed the menu and focused on what made us famous – burgers, ribs and fajitas – and now we’re applying that thinking to all aspects. Loyalty was next up and we’ve realized what it takes to make our Guests happy. More to come…

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