PepsiCo: NFL Season – “They Win, You Score”, Win Rewards & Prizes Every Week
This NFL season, PepsiCo is offering fans a weekly game where they can win epic rewards and prizes, including Super Bowl tickets – all at the touch of their fingertips.
Starting now, fans who purchase specially marked Pepsi and Frito-Lay products can use their Snapchat app to snap an on-pack code. They’ll then be randomly assigned an NFL team. If that team wins their designated game that week, fans win a variety of rewards. And just for playing, consumers are entered into a weekly drawing for grand prizes like season tickets, Super Bowl tickets and other awesome NFL experiences.
“The rise of off-the-field games have taken the NFL viewing experience to the next level – and gamified it,” said Christina Clarke, senior director of marketing, Frito-Lay. “But snacking is also a huge part of the viewing experience, so we wanted to join the two and offer an engaging gamified digital program.”
The digital program lives entirely within the Snapchat platform. Once consumers snap the code and receive their team, they’ll also unlock a Snapchat filter.
The program is running now through October 7, and then will return for the NFL playoffs in January. Fans can visit retail stores and purchase specially marked packages of Frito-Lay products or 20 oz. bottles and 15-pack 7.5 oz. mini-cans of Pepsi to participate. For additional information and to find out more about Pepsi and Frito-Lay products, visit TheyWinYouScore.com.