Perricone MD Introduces The H2 Elemental Energy™ Series
Perricone MD, renowned for its scientifically advanced skincare breakthroughs, disrupts the category again by harnessing the power of the world’s smallest molecule: hydrogen. The first-to-market H2 Elemental Energy Series is one of the brand’s most exciting innovations to date and broadens the Perricone MD skincare portfolio by addressing the needs of dull, tired-looking skin resulting from skin dehydration, a commonly misunderstood concern. While many products specifically target the issue of dry skin lacking in oil, the H2 Elemental Energy Series infuses a healthy dose of hydration to skin lacking in water. In the same way the body needs to stay hydrated, so does the skin to ensure a radiant appearance. In addition the fragrance-free collection features luxurious, lightweight, textures to enhance the consumer experience while offering the highest level of efficacy.
“Perricone MD has always been at the forefront of skincare innovation and H2 Elemental Energy is no different,” said Perricone MD CEO Mary van Praag. “We’re excited to continue to raise the bar by providing a powerful line of innovative and effective skincare that helps consumers with their skin concerns.” The collection was developed for all skin types, and is best suited for consumers in their 30s and 40s who are experiencing damage from internal and external factors, which include sun damage, poor diet and sleep that can take a toll on skin’s appearance resulting in dull and fatigued-looking skin. As the world’s smallest molecule, representing 99% of matter in the universe, Perricone MD’s H2 Energy Complex™ powered by Hydrogen is able to rapidly penetrate the surface layers of dull, dehydrated skin cells with a boost of hydrating vitality so skin looks re-energized and radiant, while providing natural antioxidant protection.
“In over 30 years of healthy aging research, nothing has excited me more than the discovery of the efficacy and antioxidant power of hydrogen,” said Dr. Nicholas Perricone, board-certified dermatologist, certified nutrition specialist and best-selling author. “Hydrogen’s powerful benefits transform the body from the inside out allowing for total skin hydration and revitalization. Creating a technology that allows topical skincare to benefit from hydrogen’s effect is incredibly satisfying.”
The H2 Elemental Energy Series features fast absorbing formulas and unique, lighter-than-air textures to effectively energize the skin’s surface layers and negate dehydration without the heavy feel of traditional creams. The hydrogen-powered series features the five following revolutionary products: Hydrating Cloud Cream moisturizer, Hydrating Booster Serum, De-Puffing Eye Gel, Firming Foam Mask and Advanced Renewal Infusion Serum.
“We’re elated that we can offer a unique skincare solution for consumers looking for effective, yet easy-to-use products to hydrate and energize their skin,” said Chief Marketing and Sales Officer Jessica Hanson. “Our breakthrough technology was proven effective with some of the best clinical results that we have ever seen.” Over 98% of consumers saw immediate improvement in hydration after using each product within the series. After one week of use, consumers saw significant improvements in skin texture and the appearance of fine lines.
The H2 Elemental Energy Series Hydrating Cloud Cream, Hydrating Booster Serum, De-Puffing Eye Gel and Firming Foam Mask range from $50 to $100 per product and are available at Sephora, Sephora.com, Nordstrom, Nordstrom.com, ULTA Beauty, Ulta.com and PerriconeMD.com. The Advanced Renewal Infusion Serum will be exclusive to QVC until June 2017.