StubHub Introduces New Social Tools To Make Planning, Organizing and Attending Events More Engaging
StubHub, the world’s largest ticket marketplace, today announced the launch of its new social suite of tools, which helps fans seamlessly discover, share and plan live event experiences with friends. StubHub’s new integration with Facebook, its new iMessage app, and a new Facebook Messenger chatbot will bring people closer together around the live events they love.
Available with the latest update of the StubHub app, the new social tools enable users to connect with their Facebook friends within the StubHub app to see which events they are planning on attending, as well as which artists, teams and venues are of interest to them. This integration builds on StubHub’s Facebook login functionality that was introduced last year as the foundation to build a more socially connected experience on StubHub.
“Live events are inherently social experiences, and our new social suite of tools helps StubHub customers better connect with their friends to plan and attend their favorite live events,” said Mats Nilsson, head of product, UX and PMO at StubHub. “As live events continue to increase in popularity for the value they contribute to creating incredible memories, StubHub is innovating our experience to make it easier, more fun and more social to live life LIVE.”
In addition, StubHub launched the StubHub app within iMessage, which allows users to easily browse events and quickly share multiple ticket options with friends through iMessage. With iMessage, the “planner” can select up to five sets of ticket options and send to their friends to compare and vote. The “recipients” receive an iMessage that opens the StubHub app, and lets them view and vote on their favorite seating option. Once recipients cast their votes, the results are automatically sent back to the planner within iMessage, and any member of the group can move forward to purchase the tickets through StubHub — all without leaving the iMessage app.
Also announced today, StubHub has developed and launched its second chatbot as a new way to connect with customers and help them discover the best live events. Built on key learnings from its Skype chatbot, StubHub’s new Facebook Messenger chatbot serves as a personal event concierge, asking questions and recommending local and upcoming events based on the information that a user supplies. StubHub’s Facebook Messenger experience caters to on-the-go consumers, swiftly providing relevant, highly personalized options, streamlining event discovery and checkout, and making it easier to plan a night out.