Tamagotchi Hits Stores

Bandai America is excited to announce that this Sunday, November 5, is the retail availability of the 20th Anniversary edition of everyone’s favorite digital pet, Tamagotchi®!

Back by popular demand, the Tamagotchi devices will be available in limited quantities at major retailers such as Target, Wal-Mart, Toys R Us, and Amazon, along with various retailers nationwide. The mini Tamagotchi devices are sold individually and come in six different designs and color schemes with a suggested retail price of $14.99.  Fans will enjoy feeding, cleaning up after and nurturing their digital pet.

“Tamagotchi is back in a big way,” says Tara Badie, marketing director for Bandai America. “Pre-order response for the Tamagotchi device from old and new fans alike was really incredible with the initial allotment selling out in less than 48 hours in some cases. Tamagotchi is tracking as one of must-have toys this holiday season.”

Since the Tamagotchi debuted in Japan in 1996, the company has sold more than 82 million units worldwide.