7-Eleven Hot Stuffed Waffle

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Breakfast just got better at 7-Eleven® stores with the introduction of the sweet and savory Pillsbury® Stuffed Waffle, served hot out of the oven. Developed and co-branded with Pillsbury, the convenience retailer’s first stuffed waffle combines a crispy, maple-flavored waffle on the outside and a fluffy egg omelet, savory pork sausage and cheddar cheese on the inside. Suggested retail price on the new exclusive stuffed waffle is $2.49.

Breakfast just got better at 7-Eleven® stores with the introduction of the sweet and savory Pillsbury® Stuffed Waffle, served hot out of the oven. Developed and co-branded with Pillsbury, the convenience retailer’s first stuffed waffle combines a crispy, maple-flavored waffle on the outside and a fluffy egg omelet, savory pork sausage and cheddar cheese on the inside. Suggested retail price on the new exclusive stuffed waffle is $2.49. (PRNewsfoto/7-Eleven, Inc.)

While breakfast is called the most important meal of the day, mornings are certainly the most hectic. 7-Eleven customers are in a hurry, spending just two or three minutes in the store to grab something to eat and drink, pay and get back to their day.

The Pillsbury Stuffed Waffle combines three popular morning foods – waffles, sausage and eggs – into one flavorful, handheld breakfast that is easy to eat for hungry – and busy – people on the go.

Being the most important meal of the day in today’s busy world creates high expectations from consumers – they want a satisfying, portable, delicious, affordable breakfast … and they want it now.

The stuffed waffles aren’t just available during the morning. As the times and frequency of traditional breakfast, lunch and dinner evolve into mini-meals and all-day snacking, people are eating breakfast foods morning, noon and night.

All-day availability is one of 7-Eleven stores’ strong suits.

“Every food and beverage 7-Eleven carries is available 24/7,” Buckley said. “You can get a stuffed waffle at 6 a.m. and at 6 p.m. Whether a customer wants a slice of hot pizza and Iced Coffee for breakfast, or coffee and a stuffed waffle with fruit for dinner, 7-Eleven is ready to serve them whatever they choose.”

“Busy Americans still love breakfast,” Buckley added. “We want to make sure that when they run into 7-Eleven for a hot cup of coffee they have plenty of convenient  options for a hearty, healthy, light or indulgent breakfast or snack. The Pillsbury Stuffed Waffle adds another a delicious alternative to the menu.”

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