Ketel One Vodka Launchs of “Arnold Palmer Collector’s Edition” Bottle
Anyone who crossed Arnold Palmer’s path was fortunate to meet him – and the Nolet family, creators of Ketel One Vodka, felt very fortunate indeed. Rooted in Mr. Palmer’s winning tradition and honoring his unparalleled legacy, the Nolet family has created a limited edition Ketel One Vodka bottle as a thank you to Arnold Palmer for the impact he had on the world and the game many love so much.
The Arnold Palmer Collector’s Edition bottle reads, “Dear Mr. Palmer, This one’s for you.” The nostalgic black and white vignette of Mr. Palmer on the course is accented with his iconic signature and an open golf umbrella in red, yellow, white and green—his company logo since 1961. The bottle launches nationwide on March 16, 2017 with a suggested retail price of $24.99 (750ml) and $31.99 (1L).
To the Nolets, golf champion and Presidential Medal of Freedom Award winner Arnold Palmer was a mentor and a friend; he was simply “Arnie.” Dedicated to his family and community, Mr. Palmer spent his life giving back to the game and those in need. A master of his craft, he earned 62 PGA Tour victories. At the end of play, Mr. Palmer celebrated with a Ketel One on the rocks with his slice of lemon; it was his signature “19th hole.”
Palmer later told 11th generation Nolet Carl Jr. that enjoying Ketel One Vodka after a game gave him time to reflect on life, family and friends. Carl Jr. says, “Mr. Palmer stood for the same things we stand for as a family: authenticity, integrity and generosity. He set a high standard by making golf what it is today – but it was his accomplishments off the course that truly made him one of a kind.”
At the heart of Ketel One Vodka lies one family’s unwavering passion for crafting the world’s finest spirits. Each generation of Nolet family distillers is tasked with upholding a legacy of distilling expertise that has been passed down from father to son since 1691. Mr. Palmer understood the power of legacy. His unwavering commitment to uphold the values of authenticity, integrity and generosity will live on for generations, as will the Nolet family’s commitment to producing the world’s finest spirits.
Carl Nolet Jr. recalls that Mr. Palmer once watched him sign bottles of Ketel One for consumers. Joking about Carl Jr.’s illegible scrawl, Mr. Palmer asked, “How would someone know this is your signature five years from now?” Mr. Palmer explained that signing something meaningful for others is a privilege; he felt that honor so deeply that he made his own signature a part of his logo. With this advice in mind, coupled with family tradition, Carl Jr. signs each bottle of Ketel One with purpose and pride when on the road meeting consumers and bartenders. His signature is a promise to consumers that they are receiving the same high quality liquid and commitment to perfection in every bottle of Ketel One Vodka.
With a bond of shared values and good times between the two families, it was natural for Ketel One Vodka to become the Official Vodka of the 2017 Arnold Palmer Invitational. The Nolets are delighted that Arnie’s army of fans will have the opportunity to experience signature cocktails from the world’s most-trending vodka1. The Arnold Palmer Invitational marks the first of many moments in which Ketel One Vodka will celebrate and toast the extraordinary achievements of Mr. Palmer. On the course, Club Ketel One will feature Arnold Palmer memorabilia, highlighting cherished moments throughout Mr. Palmer’s life and precious photos of the Nolet family’s friendship with “the King.”
When celebrating tradition and moments that matter, Ketel One Vodka reminds you to please drink responsibly and secure the perfect designated driver.
