Marcus Theatres® To Host Inaugural CineLatino Milwaukee Film Festival At South Shore Cinema, April 27-30

Marcus Theatres®, a division of The Marcus Corporation (NYSE: MCS), has announced the inaugural Marcus CineLatino Milwaukee Film Festival, to be held at Marcus South Shore Cinema in Oak Creek, Wisconsin, from Thursday, April 27, through Sunday, April 30. This is in partnership with local organizations including Aurora Health Care, the event’s presenting sponsor. The four-day festival will offer Hispanic films, cultural food and beverages, and a variety of other special events/activities.

“As southeastern Wisconsin’s Hispanic population continues to grow, Marcus Theatres is thrilled by the opportunity to celebrate movie entertainment that focuses on Hispanic culture with the city’s first full CineLatino Milwaukee Film Festival,” said Rolando Rodriguez, chairman, president and CEO of Marcus Theatres. “Plus, the festival aligns with our company’s long history of giving back to the community. We are pleased to donate 50 percent of the festival’s proceeds to support health and education efforts within our local Hispanic community.”

The CineLatino Milwaukee Film Festival will kick off with a VIP Special Event on Thursday, April 27 with the premiere of “How to Be a Latin Lover” featuring popular Hispanic favorites Eugenio Derbez and Salma Hayek. This red-carpet event will feature food stations with authentic menu items from El Rey, beverages courtesy of festival sponsor MillerCoors, and more. The VIP event is open to the public for $50 per person, with tickets available online at Fifty percent of the event proceeds benefit Aurora Health Care Foundation.

“Aurora Health Care is pleased to be the presenting sponsor of this inaugural event in our community. We are proud of the many ways that our health care providers offer personalized care to our diverse populations,” said Cristy Garcia-Thomas, Chief Diversity & Inclusion Officer, Aurora Health Care and President of Aurora Health Care Foundation. “The festival donations from Marcus Theatres will help fund the Aurora Cancer Care Spanish Speaking Clinic. This unique offering focuses specifically on our Hispanic patients and their families. It is the only clinic of its kind in the state, and one of the few in the nation.”

The CineLatino Festival continues through Sunday, April 30, with select talk-backs, Hispanic food and beverage offerings, and special events like Family Day. Plus, with April 30 as Dia de los Niños (Day of the Child), several community groups are bringing free activities and offerings for young guests. In addition, the animated movie “Sing” will be shown in Spanish to celebrate the day!

Over the course of the weekend, festivalgoers will enjoy Hispanic movies such as those listed below.

Marcus CineLatino 2017 Festival Movies
Films will be presented primarily in Spanish with English subtitles. Additional titles may be announced. Discounted advance passes/vouchers are now on sale online and at El Rey locations.

•”How to be a Latin Lover” (PG-13) – Finding himself dumped after 25 years of marriage, a man who made a career of seducing rich older women, must move in with his estranged sister, where he begins to learn the value of family.

•”Truman” (Not rated) – Julián receives an unexpected visit from his friend Tomás, who lives in Canada. The two men, accompanied by Julián’s faithful dog, Truman, will share emotional and surprising moments prompted by Julián’s complicated situation.

•”Lowriders” (PG-13) – A young street artist in East Los Angeles is caught between his father’s obsession with lowrider car culture, his ex-felon brother and his need for self-expression.

•”Everybody Loves Somebody” (PG-13) – A successful and single career woman asks her co-worker to pose as her boyfriend at a family wedding back home in Mexico. Her situation gets complicated when her ex shows up at the ceremony.

•”Una Ultima y Nos Vamos” (Not rated. PG-13 equivalent or less restrictive) – A Marichi group will leave their hometown for the first time to perform at a national competition in Mexico City. After being selected, this band of seven set out to find an eighth member to be able to compete. They decide to recruit Martin, the son of one of the members who happens to be in a rock band.

•”Fachon Models” (Not rated. PG-13 equivalent) – Ulises is a failed actor working in infomercials. After encountering Carolina, his grade school crush, he finds the motivation to get better gigs and get in shape.

•”Por Mis Bigotes” (Not rated. PG equivalent) – Though it sounds incredible, little Ulises is only nine years old, and from one day to another grows an enormous mustache. This situation, appearing to be ordinary, starts a series of extraordinary events for him, his mother and his best friends; Marcelino and Lula.

•”Las Horas Contigo” (Not rated. PG equivalent) – Faced with the impending death of her beloved grandmother, Ema, a young woman dealing with an unwanted pregnancy must resolve her relationship with her estranged, larger-than-life mother, and motherhood itself.

•”Pasos De Heroe” (Not rated) – Eduardo, a 10-year old amputee from Columbia, must overcome several challenges – including his physical impairment and the oppressive patriarch he lives with – in order to achieve his dream of playing in a soccer championship.

•”Messi” (Not rated) – A documentary/biography of Lionel Messi from early life to international soccer/football stardom.

•”Sing” (PG) – In a city of humanoid animals, a hustling theater owner attempts to save his theater with a singing competition that becomes grander than he anticipates even as its finalists’ find that their lives will never be the same. (Animated)

“The CineLatino Festival is intended for a variety of audiences,” added Rodriguez. “We want everyone in our community to celebrate and learn more about the Hispanic culture. Going to the movies is a great way to see, learn and appreciate the differences we all share. We hope you will join us!”

For more information about the CineLatino Milwaukee Hispanic Film Festival and to purchase tickets, visit