The U.K.’s #1 Bite-Size Candies – MALTESERS® – Are Coming To America
The makers of M&M’S®, SNICKERS® and TWIX® have brought the U.K.’s #1 bite-size candy brand1 MALTESERS® to the United States. These candies feature light, crispy, airy centers, dipped in smooth, chocolatey deliciousness. Sounds brilliant, right?
MALTESERS first premiered in England more than 80 years ago. The bite-size candies rolled out in the U.S. in a limited fashion at select movie theaters in September 2015 and now MALTESERS are making their way to retailers across the country. Aside from being the U.K’s favorite candy2, the brand is known for its lighthearted charm with its “look on the light side” brand promise, encouraging fans to embrace moments of optimism and fun. The MALTESERS “look on the light side” campaign will be introduced in the U.S. through digital and social channels over the coming weeks.
“MALTESERS have been a favorite in the U.K. for decades and over the years we’ve received many requests for MALTESERS from fans in the U.S. who have tried it abroad,” said Kerry Cavanaugh, Brand Director, Mars Chocolate North America. “We’re thrilled to finally bring the product along with the brand’s playful personality to a whole new set of fans stateside as a long-term addition to the Mars Chocolate portfolio.”
MALTESERS® are now available at retailers nationwide in Singles (1.3 oz.), a Theater Box (3.0 oz.), a Peg Bag (3.52 oz.), a Sharing Size Tub (14.5 oz.) and a Party Size Tub (31.0 oz.). MALTESERS contain 190 calories per serving and are packaged in the iconic, bright red bag and can be found nationwide at food, mass, convenience and drug stores.