Chick-fil-A to Offer Free Food to Cow-Clad Customers on July 11

Chick-fil-A® is issuing a cattle call. The restaurant company, known for its iconic “Eat Mor Chikin®” Cows, will celebrate the 13th annual Cow Appreciation Day on Tuesday, July 11, 2017. On that day, Chick-fil-A restaurants nationwide will offer a free entrée to any customer who visits a restaurant dressed as a cow.

Chick-fil-A will celebrate Cow Appreciation Day this year on Tuesday, July 11. (PRNewsfoto/Chick-fil-A, Inc.)

Adult customers who dress in any type of cow attire, whether it’s “head-to-hoof” or sporting a cow-spotted accessory, will be rewarded with a free Chick-fil-A entrée, such as an Original Chicken Sandwich, seasonal Smokehouse BBQ Bacon Sandwich or breakfast favorite, the Egg White Grill. Children will receive a free Kid’s Meal for dressing in a cow costume. Salads will not be redeemable during Cow Appreciation Day this year. (A full list of redeemable menu items can be found here.) 

Customers who dress like a cow will receive a free entree of their choice, and children will receive a free Kid’s Meal. (PRNewsfoto/Chick-fil-A, Inc.)

The Cow Appreciation Day celebration will last from restaurant opening through 7 p.m. local time (check local individual restaurant listings for hours).

Cow Appreciation Day celebrates the restaurant company’s iconic cow advertising campaign; an award-winning marketing campaign that is marking its 22nd anniversary this year. In addition to clever roadside billboards, the Eat Mor Chikin Cows are the focal point of Chick-fil-A’s in-store point-of-purchase materials, promotions, radio, TV and internet advertising, and clothing and merchandise sales.

Chick-fil-A is celebrating its 13th annual Cow Appreciation Day celebration this year. (PRNewsfoto/Chick-fil-A, Inc.)

All free-standing Chick-fil-A restaurants will have an active Cow Appreciation Day Snapchat filter that will allow guests to share their experience with friends and family.