Feiwel & Friends, an imprint of Macmillan Children’s Publishing Group, has acquired world rights to EVERYTHING IS MAMA by Jimmy Fallon, host of NBC’s The Tonight Show. The book will be on sale October 10, 2017.

Following his #1 New York Times bestseller YOUR BABY’S FIRST WORD WILL BE DADA, EVERYTHING IS MAMA is a hilarious ode to motherhood, once again illustrated by Miguel Ordóñez. Dads all over the world got to share a special story with their little ones with Jimmy’s first book—and now it’s Mama’s turn to shine. EVERYTHING IS MAMA is a lighthearted look at the world from your baby’s point of view, as different animals try to teach their children that there are other words in addition to MAMA for familiar objects and activities.

(PRNewsfoto/Macmillan Children’s Publishing)


“I wrote my first children’s book because I wanted my baby’s first word to be DADA. It worked. But her second, third and fourth word was MAMA. She even wanted MAMA to read “DADA”. Everything is MAMA. If you have a three-year-old, they’ll love the pictures. And if you have a one-year-old, they’ll love how it tastes,” said Jimmy Fallon.

“While trying to teach his daughters, Winnie Rose and Frances Cole, their first words—’Dada’ for example, ‘apple,’ or ‘boat’—Jimmy learned very quickly that everything is ‘Mama.’ No matter the person, place or thing—it’s Mama. And that’s what this book is all about,” said Jean Feiwel, publisher of Feiwel & Friends.

EVERYTHING IS MAMA will be on sale October 10, 2017, but is available for pre-order from all major retailers immediately.