Rusty Rivets, The toy line will be available at Toys”R”Us
Spin Master Corp., a leading global children’s entertainment company, announces the launch of the all new Rusty Rivets easy-to-build, preschool toy line inspired by Spin Master Entertainment’s newest animated show broadcast on Nickelodeon, Rusty Rivets. The toy line will be available at the world’s leading dedicated toy retailer, Toys”R”Us®.
Kids can now build their favorite vehicles and characters like Botasaur within their very own Rivet Lab Playset, while continuing to invent new builds inspired by the ingenuity and innovation seen through Rusty and Ruby. The preschool toy line will debut exclusively at Toys”R”Us stores across North America and online at Toysrus.com and Toysrus.ca on August 1.
“As part of our growth strategy to produce evergreen global entertainment properties such as PAW Patrol and most recently Rusty Rivets, we’re thrilled kids can now invent alongside the show’s hero characters, Rusty and Ruby.” said Ben Gadbois, Spin Master’s Global President and COO. “Inspired by elements of the maker culture, the Rusty Rivets toy line combines an easy-click system allowing each of the pieces to work interchangeably, encouraging a sense of discovery and open-ended creative play.”
“Since the debut of Spin Master Entertainment’s Rusty Rivets on Nickelodeon last summer, we knew we had to have this line for our customers,” said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys”R”Us. “Spin Master has a track record of developing innovative toys that bring unique TV characters to life for kids, and we are especially excited that we are the only retailer to sell the Rusty Rivets line.”
The Rusty Rivets toy line, which is designed for children age 3 years and up, ranges from $5.99 to $39.99 (MSRP), and includes the following items (among others):
- Rusty Rivets Botasaur: Inventors “to be” can play with Rusty’s friend and dino-tastic creation – the friendly and loveable Botasaur. With 19 reconfigurable parts, it’s easy for kids to construct their own Botasaur. The building set features realistic lights and sounds, and modular, open-ended reconfiguration for tons of fun designs and combinations.
- Rusty Rivets Rivet Lab Playset: Step inside Rusty’s headquarters and begin inventing at home with this new playset as their imaginations bring to life their favorite moments off screen. The Rivet Lab comes with an exclusive Rusty figure, a buildable robotic helper, lights and sounds, working elevators and a workshop full of accessories for all of Rusty’s inventing needs!
- Rusty Rivets Mini Build Packs: Kids can collect all of their favorite figures from the show and begin “rustifying” their own creations with one of the brand’s three Mini Build Packs. Each Mini Build Pack features a Rusty or Ruby figure with unique decorations, one Bit or Bytes and one mini build.
- Rusty Rivets Core Build Packs: Some of Rusty and Ruby’s best builds are available now to build in your own playroom. The brand’s new core build packs include contraptions straight from the show, each containing one figure, frame and parts to make Rusty’s creations come to life. Families can select from two options starting this fall.